Friday, October 7, 2011

How L'Oreal hires social media staffers

Reading this on a mobile device? Try our optimized mobile version here: http://r.smartbrief.com/resp/dhydCcrEfWCbgCjACidalxCicNVimF

October 7, 2011News for the food, beverage and consumer packaged goods industry

  Company Watch 
  • Hain acquires Canadian frozen produce brand
    The Hain Celestial Group has purchased frozen fruit and vegetable brand Europe's Best from Smucker Foods of Canada Corp. for an undisclosed sum. "We plan to expand Europe's Best product lines into other channels of distribution in North America," said Hain CEO Irwin D. Simon. Long Island Business News (N.Y.) (10/6) LinkedInFacebookTwitterEmail this Story
  • Program by Honeydrop Beverages supports beekeepers
    Honeydrop Beverages, which makes tea and juice with honey, is working to save the bee population by donating a portion of proceeds to beekeepers, through its Buy a Bottle, Save a Bee program. One recipient is Andrew Cote of Silvermine Apiary, who has more than 200 hives and founded Bees Without Borders, which teaches beekeeping worldwide. FastCompany.com (10/6) LinkedInFacebookTwitterEmail this Story
  • Sara Lee may move to Chicago
    In a memo sent to employees Wednesday, Sara Lee CEO Marcel Smits said he hopes to move the company from Downers Grove, Ill., to Chicago after it splits in two next years. "We are still looking at options both in the suburbs and in the city," a representative said. "No decision has been made yet." Chicago Tribune (10/6) LinkedInFacebookTwitterEmail this Story
  • Other News
Earn 3X rewards points when you fly with The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
3X points on airfare
2X points on advertising, gas, and shipping
1X points on everything else
For a limited time, 50K bonus points when you spend $10K your first 5 months
LEARN MORE AND APPLY
  Trends 
 
  • Shoppers respond to online coupons, survey finds
    A consumer survey by Forrester Consulting found that shoppers who use online coupons spend more than those who do not. Online coupons drive sales, the survey found, with 88% of respondents saying promotion codes and coupons are deciding factors in purchases, while 60% said they would be more likely to buy something in their online shopping basket if they received a coupon or promotion for it. MediaPost Communications/Marketing Daily (10/6) LinkedInFacebookTwitterEmail this Story
Mintel finds consumers aren't looking for HFCS.
Only 4 percent of consumers are looking to reduce or avoid high fructose corn syrup (HFCS), according to newly released study findings by Mintel Research Consultancy. Over 2,000 consumers were surveyed on sweeteners, with some surprising results. Visit CornNaturally.com/Mintel for details.
  Advertising & Marketing 
 
  • How L'Oreal hires social media staffers
    L'Oreal's social media workers need to be analytical and creative, and to have a deep and authentic passion for the company's brands, says Rachel Weiss, an executive with the company. "It's important to choose people who already live this lifestyle so that you can really get a feel as to how involved they are," Weiss says. Luxury Daily (10/5) LinkedInFacebookTwitterEmail this Story
  • Other News
White Paper: The Cloud Drives Huge Time to Market Cost Savings
The results are in—IDC interviewed 10 companies that developed custom apps on Force.com and ran them for at least 1 year. See how Force.com helped them achieve an average 3-month payback and 721% ROI. Download now.
  Retail Spotlight 
 
  • Index puts Publix No. 1 for corporate social responsibility
    Publix Super Markets took the top spot, Kellogg came in fourth and Campbell Soup ranked eighth in an annual ranking of corporate citizenship by the Boston College Center for Corporate Citizenship and the Reputation Institute. This year's Corporate Social Responsibility Index showed an overall drop in ratings, suggesting the public might be expecting more from companies. Environmental Leader (10/6) LinkedInFacebookTwitterEmail this Story
Are you harnessing the power of standardization to boost your bottom line? Standards and conformance are powerful tools for reducing costs and expanding markets. C-suite executives at major U.S. companies are supporting standardization to save millions and gain a competitive advantage. Shouldn’t you? Visit www.standardsboostbusiness.org.
  Sponsored Content 
 

  Health & Wellness 
 
  • Study: Toddlers consume a third of calories in snacks
    A study funded by Nestle and carried out by the nonprofit Mathematica Policy Research finds many U.S. children develop poor eating habits when they are as young as one. Researchers found toddlers who were one and older consumed a third of their calories through snacks, with the snacks becoming less nutritious as the children got older. FoodNavigator (10/6) LinkedInFacebookTwitterEmail this Story
ERP solutions are, by nature, large and complex. How do you select the solution best-suited to your firm? In this guide, Focus Experts share their top 6 best practices for selecting ERP software. Learn more by downloading this free white paper now!
  GMA News 
Learn more about GMA ->About GMA  |  Issues and Policy  |  Newsroom  |  Events  |  Research and Tools

  Government & Food Safety 
  • Study: 20% of Americans are more vulnerable to tainted food
    Health conditions and age make about 60 million Americans, nearly 20% of the population, particularly vulnerable to illness from tainted food, researchers said. Those who are most likely to get sick include the very young, the very old, pregnant women, alcoholics and people with cancer, HIV, AIDS or diabetes. FoodSafetyNews.com (10/6) LinkedInFacebookTwitterEmail this Story
  • Other News
Position TitleCompany NameLocation
Chief Marketing CounselHill's Pet Nutrition / Colgate-PalmoliveTopeka, KS
Manager, Nutrition Product Innovation & DevelopmentMcDonald's CorporationOak Brook, IL
Click here to view more job listings.

  SmartQuote 
Any activity becomes creative when the doer cares about doing it right, or better."
--John Updike,
American writer


LinkedInFacebookTwitterEmail this Story

 
 
This SmartBrief was created for cpgbrokers@gmail.com
 
Subscriber Tools
     
Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Search past news | Archive | Privacy policy

Advertise
Associate Publisher, Food Service:  Chris Warne (212) 450-7970
Job Board:  Jackie Basso (202) 407-7871
 
Read more at SmartBrief.com
A powerful website for SmartBrief readers including:
 
 
 Recent GMA SmartBrief Issues:   Lead Editor:  Rebecca Pollack Scherr
     
Mailing Address:
SmartBrief, Inc.®, 1100 H ST NW, Suite 1000, Washington, DC 20005
 
 
© 1999-2011 SmartBrief, Inc.® Legal Information

No comments:

Post a Comment

Please comment thoughtfully CPG Brokers, your best resource to optimize your in store self exposure and maximize sku distribution.