  | News about digital retail commerce |  |
| Top Story |  |  | | - IPad app from eBay focuses on TV commerce
EBay has rolled out an Apple iPad application that lets users shop for items they see while watching movies and TV shows, from a hockey jersey spotted at an NHL game to a jacket worn on "Mad Men." The app is aimed at the 86% of tablet and smartphone users who say they use the gadgets while watching television. San Francisco Chronicle/Bloomberg (11/22)       | The Business Platinum Card® from American Express OPEN
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  - More companies block online shopping sites at work
About 60% of employers plan to block workers' access to online shopping sites on their company computers this holiday season, up from 48% last year, according to a survey by Robert Half Technology. Additionally, 23% plan to keep sites accessible but monitor the system to see if workers are spending too much time during the workday shopping. The Sun (Baltimore) (11/21)  | Retailer’s Pluck community paid for itself in 30 days
As more than 500 leading brands have learned, adding Pluck community features – including product reviews, topical forums, expert blogs, media galleries, polls, and reward systems – to the shopping experience can dramatically accelerate conversions. Our Community Results Blueprint shows you how. | - 5 tips to keep your e-commerce site safe this season
Hackers who manage to take down your online retail site can cut into sales throughout the year, but the pain is particularly harsh at the holidays. Symantec offers five tips for protecting your online retail site from threats, starting with using SSL technology to keep customer data safe. SmallBizTechnology.com (11/21) - The pros and cons of drop shipping
Merchants who use drop shipping instead of maintaining warehouses full of inventory have some advantages, including lower overhead, the ability to offer a wider selection and a lower risk in trying out new products, this article says. On the flip side, merchants give up some control over customer service and typically see smaller profit margins. Practical eCommerce (11/21)  | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
 - What should online retailers' top priorities be for 2012?
View the results of this poll in the Shop.org SmartBrief Best Of 2011 Send on Dec. 13.  | Determining a mobile strategy | | Figuring out where they need to be with social commerce | | Improving the basics of their e-commerce sites | | Expansion |
 | Are your eCommerce costs predictable and rational?
Watch your business grow, not your overhead. Venda offers transparent and predictable pricing with no penalty for success. With inclusive design, site build, project management, code upgrades, and ongoing eBusiness strategy, we provide predictable pricing solutions. Visit to learn more. | 
| Interactive Advertising | | | | - CPG and daily deals drive Amazon's display ads
Companies in consumer packaged goods, including Procter & Gamble and Philips, accounted for 28% of display ads on Amazon in the second half of the third quarter, with another 28% dedicated to house ads for Amazon's daily deals, according to Macquarie Group. MSN gained display ads during the same period, while Yahoo! and AOL saw fewer display ads. MediaPost Communications/Online Media Daily (11/21) | Shop.org Spotlight | | | | - Retail leaders take 4 spots on Fortune's Businessperson of the Year top 10 list
Where are America's top businesspeople? According to Fortune, they're in retail. On Fortune's coveted Businessperson of the Year list, retail leaders hold four of the top 10 spots -- more than any other industry, with Howard Schultz, founder and CEO of Starbucks, taking No. 1, and Jeffrey Bezos, founder and CEO of Amazon, at No. 2. As NRF works to promote the value of retail and the innovation that lies within our industry, these executives each serve as an example of the opportunity, promise and achievement that a career in retail allows. See who else made the list. Retail's BIG Blog (11/18) - E-mail marketing: 6 steps to holiday success
The perennial workhorse of online marketing -- e-mail -- will still be a key success factor this holiday season. In a recent addition to Shop.org's white paper library, Listrak CEO Ross Kramer outlines six steps for online retailers to reap the greatest return from their e-mail marketing program, including reviewing and updating lists and triggered campaigns; building out the list with new subscribers; creating a well-coordinated campaign across all channels; developing creative upfront to minimize in-season lead times; all while continually monitoring results and tweaking campaigns. Download the white paper.
| SmartQuote | | | |  | Be vigilant, for nothing one achieves lasts forever."
--Tahar Ben Jelloun,
Moroccan poet and writer  |
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Across all channels, half of consumers will stick largely to the same holiday shopping budget this year as last year. Source: 
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