  | News about digital retail commerce |  |
 | Always wanted people to “Like” you?
Venda can help you engage your customers through multiple social media outlets, such as Facebook and Twitter, maintain a strong following through personalized loyalty programs, and gain fan feedback via product reviews. Visit or call to learn about incentives for upgrading to Venda for social commerce advancements. | | Online Retail Trends |  |  | | - Retailers work to perfect the whole package
Merchants are working to perfect the packaging in which online purchases arrive, striving for wrapping that protects fragile items, conveys the look and feel of the brand and arrives with a bit of a wow factor. "When you get something in the mail, it should feel like a present, whether you bought it yourself or not," said Carolyn Keer, Anthropologie's packaging director. The Wall Street Journal (tiered subscription model) (11/17)      - Online retailers find different ways to reach men
Men and women shop differently online, and merchants including Coach, Mr Porter and Gilt Man have spend considerable time studying the differences and tailoring their sites to the way men shop. "I think that the male psychology actually resonates better with the digital space than the female one. From a commercial perspective, a lot of guys don't really like [brick-and-mortar] shopping," one marketing executive said. Women's Wear Daily (subscription required) (11/16) - Yipit: Daily-deal sites could see $100 million in holiday sales
U.S. consumers will spend between $80 million and $100 million on daily deals at Groupon, LivingSocial and other sites this holiday season, up from $15 million to $20 million a year ago, according to daily-deal aggregator Yipit. "Because of daily deals, holiday gifts aren't limited to physical goods anymore. Now you can buy family and friends fun dining experiences, classes and services no matter where they live," said Yipit co-founder Jim Moran. Bloomberg Businessweek (11/16)  | Introducing The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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  - Shoe companies size up bloggers as designers
Three footwear companies have tapped the blogosphere to design special collections. Six London, in partnership with FarFetch.com, is working with six style bloggers who will each design his or her "ultimate shoe"; ShoeDazzle.com has enlisted Perez Hilton, who has come up with a black platform pump and a silver unisex sneaker, with proceeds to help the Gay, Lesbian & Straight Education Network; and Sebago is collaborating with women bloggers from New York, Paris, Berlin and San Francisco for a fall line. Women's Wear Daily (subscription required) (11/16) - Online retailers boost use of video
Consumers are embracing online video and almost three-quarters of online retailers now use video in their product pages, according to a recent eMarketer survey, with efforts ranging from promotional clips for new products to video Q-and-As. A separate survey by Implix found that including video links in e-mails dramatically increases click-through rates. MediaPost Communications/Video Insider (11/15)  | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
 - J.C. Penney, Esquire launch online men's store
J.C. Penney and Esquire magazine have collaborated to launch Cladmen, an online men's clothing and accessories store that will rely heavily on editorial content to bring shoppers to the site. The site includes style advice and fashion picks from Esquire editors. InternetRetailer.com (11/16) - Neiman Marcus debuts Facebook shoe-sharing app
 Luxury department store Neiman Marcus has launched a Facebook application called ShoeDish that lets users both buy shoes on the site and share them with friends. One feature pairs a particular shoe with a friend and asks the user whether they go together. Luxury Daily (11/16)  | Carbonite Business is a better way to back up your small business. Get safe, continual and automatic online backup for your important business data, at a price you can afford. With Carbonite Business, you can back up an unlimited number of computers, starting at just $229/yr. Don’t let your business files go unprotected — get Carbonite Business today! |
- Retailers bump up paid-search spending
Merchants spent more on paid-search advertising in recent weeks than they did in the same period last year, looking to reach early holiday shoppers. Their efforts may be paying off according to a new report from Chase Paymentech that shows a 25% rise in online retail sales for the first two weeks of November. InternetRetailer.com (11/15)  | Shop.org Spotlight | | | | - Why you should care about online sales tax legislation
From brick-and-mortar to multichannel to pure plays, if you're in retail, you need to know about three online sales tax proposals currently under consideration by Congress. In a recent post on Retail's BIG Blog, NRF's Margaret Little shares the stats that have NRF supporting online sales tax collection and why retailers of all types should be active in the debate. Read more. Retail's BIG Blog (11/17) - Shop.org SmartStat: Nov. 17, 2011
 Half of consumers say they would like to receive coupons, and almost half of retailers plan to emphasize coupons heavily this year. Source: Shop.org's 2011 eHoliday survey - Up to 152 million shoppers expected to visit stores, websites Black Friday weekend
Preliminary NRF Black Friday survey results show that up to 152 million people plan to shop Black Friday weekend this year – a big jump from the 138 million Americans who planned to do so last year. And as retailers prep stores for the biggest shopping weekend of the year, they are also ramping up their activity online. According to Shop.org, 84% of retailers will send an e-mail to customers about Black Friday deals and 74% will use Facebook to reach out to shoppers. Read more.
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