| November 8, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
- Ivory soap makeover includes Facebook page
Procter & Gamble, confronting a slowdown in sales of beauty products, is reintroducing one of its most venerable brands -- Ivory soap -- with an updated package design, advertising by Wieden+Kennedy and a social media push including the brand's first Facebook page. The marketer said the focus of the campaign is the soap brand's "value and simplicity," with a special appeal being made to busy moms looking for one product that works for an entire family. The New York Times (tiered subscription model) (11/7)        | Key Steps Business Owners Should Know About Successful International Payments. This American Express® guide helps you streamline FX payments. Includes FX payment provider profile, how to simplify payments, and insightful FAQ. |
 - Wine buyers spend more if they can taste first, study shows
A study by Napa Technology, maker of the WineStation Intelligent Preservation and Dispensing System, found that customers will spend more if they are able to taste wine before buying it. The company said retailers that use the system, which preserves wine for 60 days and tracks sales, has more success selling higher-priced wine. Progressive Grocer (11/7) - Bacon's popularity keeps it on the front burner
Bacon's popularity keeps growing as restaurants and food companies use the perennial favorite breakfast meat to flavor items from burgers to breath mints. The meat's popularity makes it a low-risk ingredient in new products and it's one of the few ways to add a "smoky" flavor, writes Food Innovation Institute founder Darrel Suderman. FastCasual.com (11/7) - Poor spend less on quickservice meals than middle class
 Contrary to popular perceptions, poor people spend less on quickservice meals than middle-income families do, suggesting other factors contribute to higher obesity rates among poor people, according to a study from the University of California, Davis. "There is a correlation between obesity and lower income, but it cannot be solely attributed to restaurant choice," said the study's senior author. Time.com/Healthland (11/7)  | Uncover the 4 steps of competitive intelligence gathering with social media. This e-book will map out practical ways to use social media and explain why strategic social media engagement and listening, about your own brand as well as the competition's brand, will give you and your company the competitive edge. Download it now. |
 | Corporate Social Responsibility |  |  | | |  | - Pepsi fleet to be powered by hydrogen
Pepsi is using 178 vehicles equipped with HydraGen technology to save energy on product delivery. The trucks will use the HydraGen aftermarket retrofit from Dynamic Fuel Systems, a Canada-based energy company that makes and sells portable hydrogen generators. TorqueNews.com (11/6)  | Large banks declined 9 out of every 10 of small business loan applications over the last year. It's a problem that fundyng.com is here to fix. Get a FREE financial assessment and learn how Fundyng.com can provide your business with up to $250K in 3 days. To qualify, your business must be at least one year old and accept credit cards as a form of payment. |
 - Data, digital now part of the marketer job description
Marketers can no longer be specialists but instead have to be well-versed in social media, digital marketing, creative and data use, said recruiters and other experts. In the next five to 10 years, marketers will be required to "predict the future by leveraging insights, interpreting trends and mining data to consistently develop products and services consumers never really knew they needed or wanted," said Andrew Hayes of executive recruiting firm Russell Reynolds Associates. Advertising Age (tiered subscription model) (11/7)  | Face-to-face business events are proven to increase revenue, especially when held in a creative destination like Orlando. A recent economic impact study showed that for every $1 spent on business travel, companies benefited an average of $12.50 in increased revenue and $3.80 in new profits. Solve your business event needs and increase ROI in Orlando. |
 - Industry leaders discuss refrigeration alternatives
Supermarket executives and officials with refrigeration companies took part in a panel discussion recently aimed at exploring trends in refrigeration and refrigerants. In particular, they discussed replacements for ozone-harming refrigerants such as hydrochlorofluorocarbon. Supermarket News (11/7)  | Gain the Power to Grow your Business—learn how to:
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| Health & Wellness | |  | | - Banning sweetened drinks doesn't cut consumption
A study of 6,900 students in 40 states found no change in consumption of sweetened beverages in schools that banned their sale on campus. About 85% of students said they consumed sweetened drinks at least once a week, and between 26% and 33% drank them daily, whether or not they were allowed to be sold on school campuses. An industry executive says this study is "effectively useless" because it doesn't show "the dramatic changes in the school beverage landscape achieved by our industry over the last five years" through voluntary action. The Wall Street Journal (tiered subscription model)/Health Blog (11/7) | GMA News | | | | - The highly anticipated GS1 DataBar coupon bar code is here
 | | | In 2008, implementation of a new bar code system on coupons began in the food, beverage and CPG industry. Now, in 2011 the final stages of implementation of the GS1 DataBar bar code are in effect.
Historically, most coupons have two bar codes, one smaller and one larger with typically two layers. The first and smaller bar code is being removed and the larger bar code is officially taking its place. This larger bar code is known as the GS1 DataBar.
The GS1 DataBar is designed to maintain more data, to help manufacturers and retailers better validate purchases to the coupon itself. However, because bar codes on coupons do not change very often, there can be confusion between consumers and cashiers about genuine and fraudulent coupons. The industry is currently taking steps to spread awareness to assure consumers that coupons with just the GS1 DataBar is likely not fraudulent, it has just transitioned to the newer bar code technology. For more information on the GS1 DataBar bar code, visit the GS1 website. |
| Government & Food Safety | | | | - Food makers push back on marketing restrictions
Major food companies and trade organizations are fighting proposals that would limit advertising to children, continuing the push even after the government said it might back off on some of the rules. "There's no bigger priority for the food sector," said GMA's Scott Faber. Reuters (11/7)
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