| November 15, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
|  | |  | | | U.S. Hispanic Study Released
The NPD Group's study of U.S. Hispanics' food and beverage consumption habits and practices reveals that Hispanic children are more likely to snack on fruit and yogurt than are non-Hispanic children. However, the study also found that U.S. Hispanics overall are 50% less likely to eat fruit at in-home lunch.
The NPD Group | NET® Hispanic Study | |  | |  |
- Cost of Thanksgiving meal can be overwhelming
A survey by CouponCabin.com found that 44% of those hosting a Thanksgiving meal find the cost at least somewhat overwhelming, with 17% saying they plan to spend $250 or more. Sixty percent said they will use coupons, 48% will shop early for better deals and 37% will seek lower prices by shopping at warehouse stores. Progressive Grocer (11/14)        | Relax with the “Beyond Breakfast” package at The Benjamin.
Indulge with breakfast for two each morning at celebrity Chef Geoffrey Zakarian's newest restaurant–The National, and enjoy 20% off spa services. Sample our renowned 12-choice pillow menu before dozing off with a satin eye mask for a great night’s sleep. Call 1.866.222.BENJ. Use code BFAST. |
 | Corporate Social Responsibility |  |  | | |  | - Why Facebook is a fantastic forum for CSR
Facebook is a powerful platform for companies looking to promote their CSR and cause-related efforts, marketing experts say. People like to brag about their good deeds, so cause-marketing strategies make for smart, sharable social media campaigns. "When you want people to know about the good you're doing in the world, Facebook is a prime mobilization platform," said Marc Blinder of Context Optional. Forbes (11/8)  | Mintel finds consumers aren't looking for HFCS.
Only 4 percent of consumers are looking to reduce or avoid high fructose corn syrup (HFCS), according to newly released study findings by Mintel Research Consultancy. Over 2,000 consumers were surveyed on sweeteners, with some surprising results. Visit CornNaturally.com/Mintel for details. |
 - Is L'Oreal tagline worth keeping?
Beauty giant L'Oreal plans to stick by its 40-year-old iconic slogan -- "Because I'm worth it" -- despite slowing sales and a perception by some that the brand is a little behind the times. Chief executive Cyril Chapuy says the tagline remains "very modern" and is considering whether to use it, or a variation, for the company's products for men. The Wall Street Journal (tiered subscription model) (11/15)  | Small business funding, made simple with Fundyng.com. Get a free, no obligation quote to see if your business could qualify for up to $250K in as little as 3 days. To qualify, your business must be at least one year old and accept credit cards as a form of payment. |
 - California makes sense for Family Dollar Stores
Family Dollar Stores is opening four stores in California this week, and plans to have 50 by fall 2012. "California has been on our radar for a few years, and we finally thought it was the right time given economic conditions," said a representative for the North Carolina-based chain, which has about 7,000 stores nationwide. Los Angeles Times (11/15)  | Face-to-face business events are proven to increase revenue, especially when held in a creative destination like Orlando. A recent economic impact study showed that for every $1 spent on business travel, companies benefited an average of $12.50 in increased revenue and $3.80 in new profits. Solve your business event needs and increase ROI in Orlando. |
| Health & Wellness | |  | | - Cheese might not be so bad for cholesterol
Study participants who ate cheese daily in six-week intervals had lower LDL, or "bad" cholesterol, than when they ate a comparable amount of butter, University of Copenhagen researchers reported. The study, published in The American Journal of Clinical Nutrition, found that even though participants consumed more fat than usual, eating cheese did not increase cholesterol compared with a normal diet, while eating butter raised LDL about 7% on average. Chicago Tribune/Reuters (11/14) | GMA News | | | | - GMA, McKinsey and Nielsen to launch 2012 customer channel management survey
GMA and McKinsey & Co., in collaboration with the Nielsen Co., are launching the Customer Channel Management Survey in early 2012. The survey, which is the largest and longest-running survey of its kind, examines customer and channel management strategies and practices of over 50 leading companies in the CPG industry and identifies which strategies and practices drive winning performance.
All survey participants will receive customized feedback highlighting benchmarks, in-depth analysis comparing the company's practices and performance to world-class levels, as well as understanding of "what winning is worth." Click here to download the 2010 Customer Channel Management Survey: Emerging from the Storm.
If you are interested in participating in the survey this year, send an e-mail to kari_alldredge_and_kris_licht@mckinsey.com.
| SmartQuote | | | |  | One cool judgment is worth a dozen hasty councils. The thing to do is to supply light and not heat."
--Woodrow Wilson,
28th U.S. president  |
| | This SmartBrief was created for cpgbrokers@gmail.com
| | | Read more at SmartBrief.com | | A powerful website for SmartBrief readers including: | | | | | | | | | | Recent GMA SmartBrief Issues: - Monday, November 14, 2011
- Friday, November 11, 2011
- Thursday, November 10, 2011
- Wednesday, November 09, 2011
- Tuesday, November 08, 2011
| | | Lead Editor: Rebecca Pollack Scherr
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | | | | | © 1999-2011 SmartBrief, Inc.® Legal Information |
|
Procter & Gamble plans to cut manufacturing costs by making most of the products for the Indian market in India, said a company executive. P&G is making its largest single-year investment in India, to increase manufacturing capacity. 
No comments:
Post a Comment
Please comment thoughtfully CPG Brokers, your best resource to optimize your in store self exposure and maximize sku distribution.