  | November 9, 2011 | | CONNECT WITH SMARTBRIEF |  |  | |  | | - Want to be the boss? Stop being so nice to everyone
Being kind and self-sacrificing will get you plenty of friends, but won't help you win a corner office, says management professor Robert Livingston. The altruistic are typically seen as good people, but not dominant and aggressive enough to lead, Livingston's research shows. "On the one hand, generous individuals are admired," he says. "On the other hand, they may be perceived as feeble 'bleeding hearts' who lack the guts to make tough decisions." Kellogg Insight (11/2011)       |  | The Business Platinum Card® from American Express OPEN
Spending power for your business. Premium benefits for you.
Access a portfolio of 30+ premium benefits, including:
• Membership Rewards® points that pay for flights, hotels, and more
• 24/7, 1-on-1 Concierge for help with your life and your Business
• Complimentary Airport Club Access
Business Platinum Card
APPLY NOW |
  | | | Sales Strategies |  | | |  | - What your marketing department needs to do to help your team sell
Marketing departments too often churn out generic-sounding messages that fall on deaf ears and make life more difficult for the sales teams they are supposed to be working with and helping, write Matthew Dixon and Brent Adamson. Marketing departments can take a number of steps to fix this problem, such as emphasizing the qualities that set their company apart from other suppliers and focusing on capabilities their customers may have overlooked, they write. Harvard Business Review online/HBR Blog Network (11/7) - Stop competitors from spying on your sales reps via LinkedIn
LinkedIn can be a powerful tool for finding prospects, but sales representatives who use the platform may be unwittingly giving their competitors too much information about their activities, writes Vince Koehler. To protect themselves, sales representatives must make sure there are no competitors amongst their connections. It's also possible for salespeople to modify their accounts to prevent others from viewing their contacts, he notes. Sales Benchmark Index (11/8) |  | Small business funding, made simple with Fundyng.com. Get a free, no obligation quote to see if your business could qualify for up to $250K in as little as 3 days. To qualify, your business must be at least one year old and accept credit cards as a form of payment. |
 | | | Daily Data Points | | | |  | |  | 3 Proven Rich-Media Strategies for Your 2011 Campaigns
Today's hyperconnected consumers expect rich, engaging experiences wherever they interact with your product or service. In this report you will learn how to use rich media to:
• Engage mobile audiences
• Create flawless website experiences
• Improve online ad performance |
 | | | On the Road | | | |  | |  | Organizational Privacy Architecture and Assessment
This checklist for Ecommerce, Web Development and Design, and Direct Marketing professionals enables you to gauge your organization’s privacy compliance and best practice levels. Thousands of companies leave the intricacies of privacy management to TRUSTe, the 13-year-old leader in online privacy. Gain an overview of the program today. |
 | | | App Update | | | |  | - Salesforce's new app offers task-management services for small teams
Salesforce's task-management application "Do" allows users to organize their activities, assign duties and take notes. Do is designed for small teams and is free, but Salesforce says there will be paid features in the future. The app is in closed beta and will be more widely available later in the month. TechCrunch (11/8) |  | How are technology leaders adapting to the change and complexity that mark today’s economic landscape? Read this white paper to identify the 4 patterns, or mandates, employed by CIOs when leveraging business and information technology to innovate. Learn how each pattern indicated a distinct approach to IT leadership, and are derived from specific organizational needs. |
 | | | SmartPulse | | | |  | - Do you work over the weekend so you can hit the ground running on Monday morning?
| Yes, often |  39.75% | | Yes, infrequently |  21.12% | | Yes, always |  19.88% | | No |  19.25% | -
It doesn't matter when you prepare: A concept that resonates with sales leaders and salespeople I train is, "Plan your work and work your plan." Put a plan in place that enables you to maximize your productive selling time as well as manage the service and reporting aspects of your job. Some people prefer to do this on a Sunday night, others prefer to work after business hours during the week. As long as you and your salespeople have the right components in the plan, when you prepare and execute that plan can be determined by your work style and sales personality as it relates to time and territory management.--Stephen Pia, sales trainer and coach and founder of COACH MEdia What do you think? Join the discussion on SmartBrief's SmartBlog on Leadership and share your vision and the effect it's having on your team and your company. - How is your sales department's relationship with your company's marketing department?
 | Great | | OK | | Not so hot | | Terrible | | We don't have a marketing department |
|  | Database Auditing And Real-Time Protection
Database auditing has become critical to all enterprises for dealing with various regulatory compliance and security requirements. Preventing attacks and unauthorized access to sensitive data by database administrators and other privileged users has become vital to all organizations. Click here to learn more. |
 | |
- Atlantic City casinos raise the ante to attract gamblers
Faced with increased competition from neighboring Pennsylvania, casinos in Atlantic City, N.J., are raising the bar -- and a few eyebrows -- with attractions that include a nearly nude circus act and poolside table games. "I really think you are going to see people come back to Atlantic City, as people are reminded that it's a one-stop shop for a lot more than gambling," Tropicana CEO Tony Rodio said. The Morning Call (Allentown, Pa.) (11/5)  | In today's historically difficult selling environment, the rift between sales and marketing seriously undermines even the best-performing reps."
|
| | SmartBrief on Sales Partners |  |  |  |  |
| SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today! | | |
| This SmartBrief was created for cpgbrokers@gmail.com |
| | | | | | | Recent SmartBrief on Sales Issues: - Tuesday, November 08, 2011
- Monday, November 07, 2011
- Friday, November 04, 2011
- Thursday, November 03, 2011
- Wednesday, November 02, 2011
| | | Lead Editor: Brooke Howell
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | | | | | © 1999-2011 SmartBrief, Inc.® Legal Information | |
No comments:
Post a Comment
Please comment thoughtfully CPG Brokers, your best resource to optimize your in store self exposure and maximize sku distribution.