| November 15, 2011 | | CONNECT WITH SMARTBRIEF |  |  | | | News for SmartBrief prospective partners | |
| What's Happening |  |  | | - 3 steps to encourage your team to take more risks
Employees who are worried about job security aren't likely to take the risks necessary for innovation, Ron Ashkenas writes. That can happen when organizations emphasize growing and cutting expenses at the same time. Instead, managers need to encourage their teams to share ideas and create opportunities to experiment with new ways of getting work done. "Most important, make it explicit that failure is acceptable as long as something is learned," Ashkenas writes. Forbes (11/2) - SmartBlog on Social Media is ranked among top social media blogs
 Social media marketing firm eCairn compiled a list of the top 150 social media blogs, and it ranks SmartBrief's SmartBlog on Social Media at No. 58. Other luminaries on the list include Guy Kawasaki (No. 36) and Andy Sernovitz (No. 93), with Chris Brogan coming in at the top spot. - Business Wire and SmartBrief announce partnership expansion
Business Wire, the leading source for full-text breaking news and news releases, and SmartBrief have expanded their long-standing partnership to offer communications professionals more ways to reach key industry influencers. The agreement expands from 12 to 80 the number of targeted industry trade e-mail publications to which Business Wire clients will have access when issuing their news releases. Industry-specific SmartBrief e-newsletters are available as add-on options through Business Wire Connect, Business Wire's proprietary, secure client interface. Click here to learn more about the expanded partnership.
| Leadership Focus | | | | - Leadership tips from Man United's Alex Ferguson
 Alex Ferguson has led Manchester United, the vastly successful and highly profitable English soccer team, for 25 years, and has proven to be a master at extracting talent from his players. Among his top tools for doing so: fits of halftime rage known as "hairdryers" for their ability to shock players into performing better. Ferguson "could reasonably be described as England's Steve Jobs, given his unorthodox, talent-obsessed and sometimes bruising approach to making something beautiful," this blogger writes. The Economist/Game Theory blog (11/8) - Brilliant news: You're a failure
Everyone fails at some point, says Paul J.H. Schoemaker -- the question is whether they let their failures throw them off their stride. Finding that you've failed is fantastic news, he says, because it's the first step toward retooling for subsequent success. "You have many more opportunities," Schoemaker says. "... The longer-term learning can also be of such a magnitude that it dwarfs the original cost." Knowledge@Wharton (11/9) - Why good leaders make their own luck
Everyone has good and bad luck, but the best leaders know how to minimize the effects of misfortunes, and capitalize on their lucky breaks, writes Morten T. Hansen. That means spotting opportunities early, responding flexibly, and wringing every drop of advantage out of them. "[I]t's not enough just to spot a good-luck event; you also need to be prepared to alter your plans to act on it," Hansen writes. Harvard Business Review online/HBR Blog Network (11/4) | About SmartBrief | | | | - What we do
SmartBrief publishes industry-specific e-mail newsletters in partnership with prominent associations, professional societies, corporations and nonprofits. More than 4.5 million executives and professionals rely on SmartBrief every day to stay informed and save them time. Visit here to view our partners, see samples and subscribe. For updates, follow us on Twitter or become a fan on Facebook. Want to explore partnering? Let's talk. | Media 2.0 | | | | - How to get started with a Google+ brand page
 Marketers firing up their first Google+ brand page should take a moment to stop, look and listen, writes Mike Sansone. Take a slow, less-is-more approach to building your page and be sure to ask your new followers what they actually want from your brand's new page, Sansone advises. ConverStations (11/8) - 4 reasons you should care about Google+: Google+ is more than just a flash in the pan, authors Guy Kawasaki and Chris Brogan say. The social network is becoming a hangout for people who are passionate about specific interests, and it has been a boon to search engine optimization efforts, they say. It also makes it easier for brands to be sure that they'll be seen by their followers, since Google doesn't have an EdgeRank-style filter system, the pair say. SmartBrief/SmartBlog on Social Media (11/8)
- Do you have what it takes to be a social media thought leader?
It's easier than you might think to become a digital thought leader in your chosen niche, writes Marla Tabaka. You can't fake thought leadership, so focus on finding an area that you're truly expert in, genuinely passionate about and in which you have the ability to develop innovative ideas. "Give voice to what matters to you because it probably matters to many others who are searching for inspiration," Tabaka writes. Inc.com (11/9) - The fatal flaw in Facebook's social graph
The "social graph" upon which social networks are built is a crude approximation of real-world relationships, suggesting that most social networks are inherently flawed, Maciej Ceglowski writes. Just as portals such as CompuServe and AOL gave way to more natural ways of accessing information online, so Facebook and Google+ will be replaced by messier, subtler ways of representing relationships, Ceglowski writes. "It's just a matter of waiting things out, and leaving ourselves enough freedom to find some interesting, organic, and human ways to bring our social lives online," he writes. Pinboard Blog (11/8) | SmartNugget | | | |
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