| News for the retail industry | November 23, 2011 |  | |
| Retailer Holiday Watch |  |  | | - Saks adds 3D effect to holiday snowflakes
Saks Fifth Avenue kicked off its holiday windows with a 3D light show this week at its New York City flagship and will incorporate 3D effects into its holiday windows for the first time. The technology makes the building appear covered in snow, an effect designed to complement the windows, which this year were inspired by the children's book "Who Makes the Snow." Luxury Daily (11/21)      - Toys R Us expands mobile rewards to in-store shoppers
Toys R Us has upgraded its Android and iPhone applications, adding technology from eBay and Google, and launched Black Friday weekend promotions with Foursquare and Shopkick as part of a push to boost its mobile offerings this holiday season. Shopkick users will earn rewards for walking into stores in several markets, and Foursquare users can unlock the Geoffrey Holiday Badge, which comes with a 15% discount. MobileCommerceDaily.com (11/21)  | |  | | | Is Your PLM Implementation Going Into Its Third Year? Why?
Read how these retailers were able to go-live with TradeStone’s Merchandise Lifecycle Management solutions in record time. | |  | |  |
| Seasonal Trends | | | | - Footwear merchants prep for high-stepping holiday
Most footwear merchants are optimistic about their holiday prospects as Black Friday approaches and consumers get in the mood to shoe shop for everything from party pumps to winter boots. "People hold off on spending, but when they get permission to spend, which Black Friday does, people come out in droves because there's less guilt involved," said Steve Silver, owner of Cleveland-based Next. Women's Wear Daily (subscription required) (11/21) - Discounting may be the season's buzzword
Retailers are hoping for big holiday sales boosted by heavy discounting, which, along with beefed-up Black Friday weekend staff, could take a bite out of profit margins. Some industry analysts say cash-strapped shoppers will value low prices over brand loyalty this season. Reuters (11/21), The Denver Post (11/20) - What's different this Black Friday?
Shoppers still plan to crowd the stores in search of doorbusters and deals on Black Friday, but many say they're going into the season with a cautious approach. Others, including stay-at-home mom Amy Phillips, say they don't need to hit the stores before dawn on Friday thanks to retailers who launched sales weeks ahead of the holiday. The News & Observer (Raleigh, N.C.) (11/20), Detroit Free Press (11/22) - Merchants to offer freebies on Black Friday
Retail chains eager to grab a bigger share of the Black Friday crowds are offering some things for free. Old Navy will hand out digital cameras, J.C. Penney plans to give away 1.9 million Disney snow globes, and each Sears store will offer collectible ornaments to the first 200 shoppers who purchase clothing, lingerie or accessories. USA TODAY (11/22) - Canadian retailers offer their own Black Friday deals
 Canadian retailers are striving to keep consumers from heading to the U.S. by offering their own Black Friday deals and promotions. "I would say probably five years ago we didn't hear as much about Black Friday. In the last five years it's become a date that Canadian retailers can't ignore," said Vince Power, a spokesperson for Sears Canada. The Toronto Star (11/21) | Research and Releases | | | | - Top 10 holiday trends for 2011
While it may not seem like this holiday season is too different than years' past, according to NRF's annual list of top holiday trends, 2011 will be a season like no other. From extraordinarily high consumer expectations to the newest digital technologies driving people to click, NRF's Ellen Davis shares ten trends gleaned that detail what Black Friday holds, why tablets are all the rage, and the themes for gift-giving. View the top ten trends. Retail's BIG Blog (11/1) - Up to 152 million shoppers expected to visit stores, websites Black Friday weekend
Preliminary NRF Black Friday survey results show that up to 152 million people plan to shop Black Friday weekend this year -- a big jump from the 138 million Americans who planned to do so last year. Half of holiday shoppers said they'll keep track of retailers' promotions through advertising circulars and nearly one-third will specifically keep track of the emails they receive from retailers. Read more. | | | 
Product announcements appearing in SmartBrief are paid advertisements and do not reflect actual NRF endorsements. The news reported in SmartBrief does not necessarily reflect the official position of NRF. | This SmartBrief was created for cpgbrokers.data@blogger.com
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