| News about digital retail commerce |  |
- Online retailers gear up for Cyber Monday
In this blog post, Shop.org outlines the best practices retailers are following to make the most out of Cyber Monday, including starting promotions early, double-checking that their site is ready to handle increased traffic and embracing the idea that consumers see retailers as a variety of touch points, viewing online and brick-and-mortar stores as one entity. Shop.org Blog (11/21)       | Download GSI Commerce’s 2011 Holiday Planning Guide
GSI’s 2011 holiday guide centers around the key tactics to keep top of mind. It contains a practical checklist that spans 10 critical areas of your business, and includes a workbook to help you move from concepts to planning easily. Download now » | | Online Retail Trends |  |  | | - Toys R Us partners to boost its holiday mobile offerings
Toys R Us has upgraded its Android and iPhone applications, adding technology from eBay and Google, and launched Black Friday weekend promotions with Foursquare and Shopkick as part of a push to boost its mobile offerings this holiday season. Shopkick users will earn rewards for walking into stores in several markets, and Foursquare users can unlock the Geoffrey Holiday Badge, which comes with a 15% discount. MobileCommerceDaily.com (11/21) - Online retailers aim for a bigger piece of Black Friday
Half of the online retailers in a recent Shop.org survey said they plan to promote Black Friday specials on their home pages, and 11% of consumers said they'll only shop online the day after Thanksgiving. Additionally, multi-channel merchants including J.C. Penney and Office Depot are using their websites to promote deals that will be available online on Thanksgiving and in stores the day after. InternetRetailer.com (11/18) - Retailers use bricks to boost clicks
Retailers including Wal-Mart, eBay, Kmart and Sears have launched experimental pop-up shops and virtual shopping walls that are designed to drive online traffic and sales. A similar strategy boosted Tesco's online sales 130% after the supermarket chain created a virtual store in the subways of Seoul, Korea. CNNMoney.com (11/18)  | Earn 2X rewards points on advertising costs with The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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   | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
 | Hot Topics | | | | Top five news stories selected by Shop.org SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| Companies in the News | | | | - Southwest Airlines launches online shopping rewards
Southwest Airlines has added an online shopping mall to its website that rewards the company's frequent fliers for shopping online. The airline, which sees about 12.7 million unique visitors to its site each month, will reward online shoppers with merchandise discounts and frequent-flier miles. InternetRetailer.com (11/18) - Russia's Ozon works to reach $1 billion in sales by 2016
Russia's Ozon.ru has an ambitious plan to expand its distribution network, with 3,000 additional pickup sites by the end of 2013. The online retailer aims to hit $1 billion in sales by 2016. The company raised $100 million in expansion funding in September from investors including Japan's Rakuten. Bloomberg (11/18)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
 | | | Interested in learning more about advertising with SmartBrief? Click here for detailed industry information and media kits.  | | |  | |  |
| | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
| Interactive Advertising | | | | - Google's Ad Exchange is poised to make China debut
Google's Ad Exchange, known as AdX, is poised for a rollout in China, per this article, as the Internet giant looks to attract major advertisers and publishers in a country where its share of the search market is on the downswing. Google sought to lay the groundwork for AdX this month, featuring the service during a technology event for marketers in Shanghai. ClickZ (11/18) | Legislative & Regulatory | | | | - Federal sales tax law could send companies back to Illinois
CouponCabin plans to move back across the state line from Indiana to Illinois -- Chicago, specifically -- if Congress passes legislation on online collection of sales tax, CEO Scott Kluth said. Several companies left Illinois after the state cracked down on online sales tax; online retailers also dropped Illinois affiliates. Crain's Chicago Business (11/18) | Shop.org Spotlight | | | | - Online retailers to extend Cyber Monday, holiday promotions this year
As online shopping continues to reach unprecedented levels, retailers plan to emphasize value and savings to their shoppers all holiday season long. According to Shop.org's eHoliday survey, more than 90% of online merchants will offer special promotions during the Thanksgiving weekend. "As a direct result of increased demand, online retailers will offer hard-to-pass-up deals to shoppers all season long -- before, on and after Cyber Monday," said Shop.org Executive Director Vicki Cantrell. Promotions are expected to run the gamut from coupons and percent off deals to free gifts with purchase. Read more. - Shop.org SmartStat: Nov. 21, 2011
 This holiday season, 37.2% of online merchants will begin their holiday marketing by mid-November. Source: Shop.org's 2011 eHoliday survey - Guitar Center's 220 microsites win local online shoppers
In the battle for the online shopper, Guitar Center enlists the help of its 4,000 store associates on local microsites that showcase staff's passion and expertise. Two Guitar Center executives will share the details of this strategy at the NRF 101st Annual Convention & EXPO, Jan. 15 to 18 in New York City. Learn more.
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