Reading this on a mobile device? Try our optimized mobile version here: http://r.smartbrief.com/resp/dnzXCaiGapCbsPxzCidawJBWcNWSnq
| News about digital retail commerce |  |
| E-commerce Holiday Update |  |  | |  | Improve Holiday Sales Results with Tools from Akamai!
Now is the perfect time to ensure your website will hold up to the rush of holiday shoppers headed your way. With the challenges facing retailers this holiday shopping season, it's never too soon to focus. Download Akamai's Holiday Toolkit now! | | Seasonal Trends | | | | - Online retailers add holiday shipping deals
About 68% of online sellers plan to offer free shipping this holiday season, up from 53% in 2010, according to Stamps.com. Another survey showed the number of free-shipping deals rose last week as Thanksgiving approached, and some retailers that already offer the perk tweaked their terms. Toys R Us raised the minimum order to $49 while Shoebuy.com dropped its $75 minimum and now offers free shipping on all orders. InternetRetailer.com (11/18), AuctionBytes (11/22)      - Does improved technology makes every day Cyber Monday?
NRF coined the phrase Cyber Monday in 2005, when online shopping was still pretty new and most consumers did their digital shopping at the office. Today's improved technology means that most consumers are always connected and able to shop from laptops to tablets to smartphones without getting up from the sofa, and savvy retailers are spreading their deals throughout the season. Forbes (11/21), The Wall Street Journal (11/22) - Online retailers aim for a bigger piece of Black Friday
Half of the online retailers in a recent Shop.org survey said they plan to promote Black Friday specials on their home pages, and 11% of consumers said they'll only shop online the day after Thanksgiving. Additionally, multi-channel merchants including J.C. Penney and Office Depot are using their websites to promote deals that will be available online on Thanksgiving and in stores the day after. InternetRetailer.com (11/18)  | Logistics is much more than the movement of goods and services. It's also your pre-game strategy. Before you step on the court, you need the right players running the right plays at the right time. Learn more about those key plays in this free whitepaper from UPS and get in the game of logistics. | | Resources | | | | - Shoppers share top 5 must-haves for buying online this holiday season
In Shop.org's recent eHoliday survey, shoppers were asked: "When choosing to make holiday purchases from a given online retailer, what is most important to you?" In today's blog post, Shop.org Head of Research Fiona Swerdlow shares the top 5 site-experience items that mean the most to consumers this holiday season. And the answers are a reminder that, no matter what those in online retail may dream up next, your customers will be looking for a number of key factors. Read more. Shop.org Blog (11/4) - Up to 152 million shoppers expected to visit stores, websites Black Friday weekend
Preliminary NRF Black Friday survey results show that up to 152 million people plan to shop Black Friday weekend this year -- a big jump from the 138 million Americans who planned to do so last year. And as retailers prep stores for the biggest shopping weekend of the year, they are also ramping up their activity online. According to Shop.org, 84% of retailers will send an e-mail to customers about Black Friday deals, and 74% will use Facebook to reach out to shoppers. Read more. | | |
Product announcements appearing in SmartBrief are paid advertisements and do not reflect actual Shop.org endorsements. The news reported in SmartBrief does not necessarily reflect the official position of Shop.org. | This SmartBrief was created for cpgbrokers.data@blogger.com
| | | Advertise | | Senior Account Director: Dena Malouf (202) 407-7837 | | | | | | | | | | Recent Shop.org SmartBrief Issues: - Tuesday, November 22, 2011
- Monday, November 21, 2011
- Friday, November 18, 2011
- Thursday, November 17, 2011
- Wednesday, November 16, 2011
| | | Lead Editor: Megan Conniff
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | | | | | © 1999-2011 SmartBrief, Inc.® Legal Information |
|
Amazon is offering a series of "lightning deals" to U.K. customers in the five days leading up to Black Friday. The retailer did a similar promotion last year, with about 500 items, and promised to double the number of products this year. 
No comments:
Post a Comment
Please comment thoughtfully CPG Brokers, your best resource to optimize your in store self exposure and maximize sku distribution.