  | November 18, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
| Company Watch |  |  | | - Food marketers head online for the holidays
General Mills is promoting its Pillsbury and Betty Crocker brands for the holidays with a campaign that includes strong digital and social media components. Pillsbury's "Holiday Ideas Made Easy" campaign includes a website section allowing customers to upload photos to make custom versions of TV ads; the Betty Crocker campaign has garnered "hundreds of thousands of interactions a month" on mobile devices, said a General Mills executive. The New York Times (tiered subscription model) (11/17)        | Earn 3X rewards points when you fly with The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
• 3X points on airfare
• 2X points on advertising, gas, and shipping
• 1X points on everything else
•For a limited time, 50K bonus points when you spend $10K your first 5 months
LEARN MORE AND APPLY |
  - Study looks at shoppers' perception of sustainable food
A study commissioned by AB Sustain found that younger shoppers are more willing than older ones to pay more for food with sustainability claims. Of shoppers ages 18 to 24, 58% said they would pay more for food with a small environmental footprint, while 31% of shoppers age 55 and older indicated willingness to do the same. The study also found that 80% of shoppers want supermarkets and food makers do more to fight climate change. Progressive Grocer (11/17) - What's on tap for beverages in 2012?
 Customized beverages made with at least one familiar ingredient are likely to lead the list of beverage trends next year and result in more new coffee, tea and lemonade offerings, says Givaudan product manager Kim Carson. "Consumers want to feel as if they have created a beverage specific for their tastes and needs," she said. SmartBrief/SmartBlog on Restaurants (11/18) - Howard Schultz named Fortune's Businessperson of the Year
Starbucks CEO Howard Schultz built a small Seattle coffee shop into a ubiquitous international brand. The clout he earned along the way came in handy when he persuaded 140 fellow corporate leaders to withhold political contributions until government leaders took serious steps to fix the economy. His accomplishments won him the top spot on Fortune's 2011 Businessperson of the Year list. CNNMoney.com/Fortune (11/17)  | Life is good at The Benjamin. Sweeten your days and your stay in New York with “The Good Life” package. Enjoy a $20 credit toward mini bar indulgences, complimentary Internet, and 2 p.m. late check-out. With rates starting at $229 and available through December 30, 2011, call 1.866.222.BENJ, mention code BGOOD to get The Good Life. |
 - Pepsi sees TV spots as "trailers" for brand engagement
Traditional TV ads can still be effective marketing tools, if they're used as "trailers" to trigger "deeper branded digital experiences," writes Shiv Singh, global digital chief for PepsiCo beverages. The TV ad picture is likely to be affected by rates being reconfigured based on "engagement metrics"; content being tweaked as ads become more of a teaser; and creative that seeks to engage viewers on a deeper, more personal level, Singh writes. MediaPost Communications/MediaDailyNews (11/16) - Corona rolls out a holiday classic
A TV ad created in 1990 for Corona Extra and Corona Light will be shown again this holiday season, with new point-of-sale promotional materials including a Feliz Navidad display piece celebrating the "spirit of the getaway." The "O'Tannenpalm" ad will be shown on both English-language and Spanish-language television stations. MediaPost Communications/Marketing Daily (11/17)  | Mintel finds consumers aren't looking for HFCS.
Only 4 percent of consumers are looking to reduce or avoid high fructose corn syrup (HFCS), according to newly released study findings by Mintel Research Consultancy. Over 2,000 consumers were surveyed on sweeteners, with some surprising results. Visit CornNaturally.com/Mintel for details. |
 - Winn-Dixie and Food Lion partner with Feeding America
Food Lion and Winn-Dixie Stores are supporting anti-hunger efforts during the holiday season in cooperation with Feeding America. Winn-Dixie's Give a Meal program provides eight meals for every $1 donated, while Food Lion launched its ninth-annual Hunger Has a Cure effort, encouraging shoppers to donate food or purchase pre-made meal boxes for those in need. Progressive Grocer (11/17) 
- Obesity rate will hit record high by 2020, study says
Eighty-three percent of men and 72% of women in the U.S. are expected to become overweight or obese by 2020, a study found. Researchers said women's cases of diabetes and pre-diabetes are set to increase, from 6.3% to 8.3% and 37% to 44%, respectively. The findings were presented at an annual meeting of the American Heart Association. NPR.org/Shots blog (11/17) - Price and packaging might influence food intake
Food that is inexpensive and comes in a big package or large portion tends to negatively affect a person's willpower to control appetite, according to an analysis published in Public Health Nutrition. Social factors, such as seeing others eat, also appear to heavily influence food consumption, said co-author David Levitsky. United Press International (11/16)  | Logistics is much more than the movement of goods and services. It's also your pre-game strategy. Before you step on the court, you need the right players running the right plays at the right time. Learn more about those key plays in this free whitepaper from UPS and get in the game of logistics. |
 | Government & Food Safety | | | | - Registration is now open for 2012 Food Claims & Litigation Conference
From Feb. 21 to 23, learn how to navigate the rapidly changing landscape of food-related litigation, defend against unfounded product liability claims and protect your company's reputation with insights from the top in-house counsel and private practice attorneys in the food, beverage and consumer products industry during the Food Claims & Litigation Conference: Navigating Change in Food-Related Litigation.
This is the only specialized litigation conference built for the food, beverage and consumer product industry, exclusively by the food, beverage and consumer product industry.
This year's conference features an expanded agenda, and will focus on both practical how-to litigation management strategies and look ahead to future litigation risks. For more information or to register today, click here.
| Editor's Note | | | | - Clarification
A headline in Thursday's GMA SmartBrief incorrectly characterized a glitch to Heinz's recent Facebook launch. Heinz is giving customers who experienced the technical difficulties a free bottle of ketchup. SmartBrief regrets the error. | SmartQuote | | | |  | A sudden bold and unexpected question doth many times surprise a man and lay him open."
--Francis Bacon,
British philosopher  |
| | This SmartBrief was created for cpgbrokers@gmail.com
| | | Read more at SmartBrief.com | | A powerful website for SmartBrief readers including: | | | | | | | | | | Recent GMA SmartBrief Issues: - Thursday, November 17, 2011
- Wednesday, November 16, 2011
- Tuesday, November 15, 2011
- Monday, November 14, 2011
- Friday, November 11, 2011
| | | Lead Editor: Rebecca Pollack Scherr
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | | | | | © 1999-2011 SmartBrief, Inc.® Legal Information |
|
No comments:
Post a Comment
Please comment thoughtfully CPG Brokers, your best resource to optimize your in store self exposure and maximize sku distribution.