| News about digital retail commerce |  |
- Digital retailers plan to create jobs next year
Retailers are increasingly investing in expanding their digital divisions, and many are creating new jobs to support their growing online sales, according to research from Shop.org and Forrester Research. About 44% plan to hire staff to support mobile efforts next year, more than 58% will create merchandising jobs and 46% will augment their teams dedicated to managing and analyzing customer data. Shop.org Blog (11/30)      - Tablets bring shift in Cyber Monday shopping patterns
New gadgets that let consumers shop without getting up from the sofa, and a growing number of employers that slowed or blocked access to shopping sites spurred a shift away from doing their Cyber Monday shopping at the office this year, according to an IBM analysis. "During the post-commute hours the buying just took off and it went all the way through to almost 10 p.m. at night," said chief strategy officer John Squire. San Diego Union-Tribune (11/29)  | Retailer’s Pluck community paid for itself in 30 days
As more than 500 leading brands have learned, adding Pluck community features – including product reviews, topical forums, expert blogs, media galleries, polls, and reward systems – to the shopping experience can dramatically accelerate conversions. Our Community Results Blueprint shows you how. | | New Media & Technology |  |  | | - 5 tools to boost SEO conversion rates
Marketers invest billions to attract website visitors, but only a tiny fraction of them become paying customers. Author Bryan Eisenberg offers tools aimed at boosting SEO conversion rates, including adding video and speeding up site performance to avoid losing shoppers to impatience. Practical eCommerce (11/29) - Mobile activity spikes on Cyber Monday
EBay Mobile shoppers spent more than twice what they did last year on Cyber Monday, PayPal saw a 552% increase in mobile payment activity worldwide, and Cyber Monday mobile sales at GSI Commerce's retailer clients rose 374%. "A new retail is emerging where online and offline shopping have merged due in large part to mobile technology and its continued growth," said Steve Yankovich, eBay's vice president for mobile. VentureBeat/MobileBeat (11/29)  | The Business Platinum Card® from American Express OPEN
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  - Amazon and Wal-Mart push for sustainable, "rage-free" packaging
Retail giants Amazon and Wal-Mart Stores are pushing big manufacturers to make packaging more environmentally friendly and less frustrating for consumers to open. "We've gotten e-mails from customers who've purchased scissors in a clamshell, which would require another pair of scissors to open the package," said Nadia Shouraboura, Amazon's vice president of global fulfillment. Bloomberg (11/28) - Amazon doubles customer base for CloudFront
Amazon had 20,000 customers last month for content-delivery network CloudFront, twice as many as in October 2010, the company said. Analysts said Amazon Web Services could become a $1 billion business by next year. CRN.com (11/29)  | The telephony market is making a lot of smart people make poor choices. Take a minute to read the latest VoIP News and ground your opinion in hard-bitten analysis. In this complimentary guide, we chart the future of IP-convergence, mobility, IPv6, and much more. Get the VoIP News here. |
- Will marketers be the losers in Facebook-FTC settlement?
Forbes examines the implications for marketers of a recently reached deal between Facebook and the federal government imposing new strictures on the social network's practices regarding consumer data. The rub for marketers, writes Forbes contributor Robert Hof, is that the value of Facebook to advertisers is largely centered on its ability to offer up personal data that lets marketers target users in more innovative ways. "The more limited the use of that data is ... the more limited Facebook's ultimate advertising success will be," Hof asserts. Forbes (11/29)  | Shop.org Spotlight | | | | - 5 reasons to monitor competitors' pricing
Understanding one's retail competitors requires regular and accurate pricing, promotion, and assortment monitoring. In a recent addition to the Shop.org white paper library, executives from Ugam Interactive outline how to monitor competitors most effectively, including instituting reporting regularity, understanding the frequency, depth and length of competitors' promotions, reviewing historical data in order to forecast future pricing moves, and selecting the right tools to gather and analyze the data. Download the white paper.
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