 | November 11, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
- Coca-Cola to promote recycling during Olympics
Coca-Cola is working with waste management firm Sita UK, partner to the London 2012 Organizing Committee, to promote recycling at Olympic Park. "London 2012 provides a spectacular opportunity for everyone in the U.K. to raise the bar on sustainability," said an official with Coca-Cola, which expects to recycle its own bottles, as well as ones from other companies. Brand Republic (U.K.) (11/9)        | Mintel finds consumers aren't looking for HFCS.
Only 4 percent of consumers are looking to reduce or avoid high fructose corn syrup (HFCS), according to newly released study findings by Mintel Research Consultancy. Over 2,000 consumers were surveyed on sweeteners, with some surprising results. Visit CornNaturally.com/Mintel for details. |
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  - Marketers turn up the laugh track
Hiring comic talent for ad campaigns is not new for marketers, but lately the trend seems to be increasing, on the theory that humor is more effective than direct pitches during a down economy. PepsiCo tapped Jane Krakowski for its Trop50 campaign; Ty Burrell stars in Coca-Cola ads for Minute Maid Pure Squeezed; and Melissa McCarthy will bring her comedic talent to Ivory soap ads for Procter & Gamble. The New York Times (tiered subscription model) (11/10)  | Uncover the 4 steps of competitive intelligence gathering with social media. This e-book will map out practical ways to use social media and explain why strategic social media engagement and listening, about your own brand as well as the competition's brand, will give you and your company the competitive edge. Download it now. |
 - Hy-Vee plans simultaneous opening of 85-pound cheese wheels
Wheels of Parmigiano-Reggiano cheese weighing 85 pounds each will be cracked open at more than 135 Hy-Vee stores in eight states at 11:11 a.m. today. "We've never attempted a simultaneous event of this magnitude before, but Parmigiano-Reggiano is worth the extra effort," a Hy-Vee official said. The 30-minute process splits the cheese along natural fault lines to preserve structural integrity. Progressive Grocer (11/10)  | Logistics is much more than the movement of goods and services. It's also your pre-game strategy. Before you step on the court, you need the right players running the right plays at the right time. Learn more about those key plays in this free whitepaper from UPS and get in the game of logistics. |
- Dairy protects bone health during weight loss, study shows
Women who are overweight and premenopausal are better able to preserve bone health through diet and exercise if they consume a high level of protein from dairy products, researchers said. "To avoid deleterious consequences to their bone health, women who are attempting weight loss through dieting should practice consumption of more protein from dairy sources," said the study's senior author. ScienceDaily (11/9)  | Inside-ERP experts have new research on the state of the ERP market today. Read this brief to understand the ERP market and how it affects your business. Whether you're considering a new solution or just want to see what’s changed, our brief has you covered. Download the report now! |
 | GMA News | | | | - Only 2 days left to register for microbial control webinar training
Environmental monitoring (EM) programs were developed to help evaluate the effectiveness of sanitation practices, detect potential microbial pathogen harborage sites and most importantly, guide and verify effectiveness of corrective actions.
On Tuesday, Nov. 15, from 1 p.m. to 3 p.m. EST, join GMA expert Warren Stone for the What's in Your Plant? Measuring Microbial Control Effectiveness webinar that will explain how state-of-the-art environmental monitoring provisions complement the U.S. Food and Drug Administration's current Good Manufacturing Practices.
Learn the importance of measuring and managing the overall effectiveness of microbiological controls through examples focused on challenges like salmonella in low-moisture foods and the benefits and components of a comprehensive EM program. Registration closes in two days -- click here to secure your spot today.
| Government & Food Safety | | | | - China grows more alert to food-safety issues
The Chinese government is paying greater attention to food safety, said Qiu Baochang, a lawyer with the China Consumers Association. He said he thinks food is safer compared with five years ago. But university student Wu Heng has reported 2,000 food-safety cases on a website he started in June. Voice of America (11/9)
| SmartQuote | | | |  | Once we believe in ourselves, we can risk curiosity, wonder, spontaneous delight, or any experience that reveals the human spirit."
--E.E. Cummings,
American poet  |
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