  | News about digital retail commerce |  |
- Lululemon athletica expands ivivva.com to the U.S.
Lululemon athletica has launched a U.S. website for its ivivva.com brand of dance and athletic apparel for girls, after debuting an online store in Canada earlier this year. The site aims to engage users with interactive content including a Help Us Design section and an inspirational blog. InternetRetailer.com (11/11)       | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
 | Online Retail Trends |  |  | | - Online retail in Italy races to catch up
 E-commerce in Italy may be behind its European peers, but it's growing twice as fast, booking a 20% increase in the first nine months of the year, according to a recent report. Fashion sales at online retailer Yoox.com and flash-sale sites Privalia, Saldiprivati, and BuyVIP are driving much of the growth. Women's Wear Daily (subscription required) (11/11) - China's online shoppers may surpass U.S. by 2015
Online retail in China is growing fast and is on track to reach about $315 billion by 2015, making it larger than e-commerce in the U.S., according to Boston Consulting Group. The study also found that Chinese consumers are more likely than shoppers in other global markets to use social networks and product review sites in researching a purchase. Los Angeles Times/Technology blog (11/11)  | Fly a lot? Earn 3X rewards points on airline purchases with The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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  - Print catalogs still have a role in the iPad age
Consumers are increasingly using their iPads and other tablets to peruse fashion retailers' selections, but merchants say print catalogs still play a key role in selling the brand. A growing number of retailers including Bloomingdale's, Nordstrom and J. Crew have added mobile applications that offer tablet users digital catalogs that closely mimic the print experience. Los Angeles Times (11/13) - 3 tips for keeping up with Google algorithms
Google isn't done with changes to its algorithms in the quest to bring fresh, relevant content to users, but marketers can worry less about their messages getting lost if they stick with a few basics, writes Motivity Marketing CEO Kevin Ryan. Stay with a strategy of creating relevant content and make sure analytics are correctly configured, he advises. Advertising Age (tiered subscription model) (11/11)  | Improve Holiday Sales Results with Tools from Akamai!
Now is the perfect time to ensure your website will hold up to the rush of holiday shoppers headed your way. With the challenges facing retailers this holiday shopping season, it's never too soon to focus. Download Akamai's Holiday Toolkit now! |
 | Hot Topics | | | | Top five news stories selected by Shop.org SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| Companies in the News | | | | - Amazon raises loyalty stakes with additional Prime services
Subscription service Amazon Prime, costing $79 per year, was launched with free two-day shipping as its only perk, but Amazon has been adding services including video streaming and e-book lending. The additions aim to cement customer loyalty and drive more repeat business. "They're going deeper [with Prime] on the thesis that if they can make [customers] more loyal, they can make more profit, even if they have to subsidize," said former executive David Selinger. The Wall Street Journal (tiered subscription model) (11/14) - Amazon's browser bar keeps customers connected: Amazon launched a browser bar that promises to keep consumers updated on deals and products even when they're not on the retailer's website. The bar lets users add products from other sites to their Amazon wish lists. It tracks keyword searches on other sites, and a button turns red when a search matches a product on Amazon.com. InternetRetailer.com (11/11)
- Restaurant.com missed twice before hitting on recipe for success
Restaurant.com has made a success of selling discounted restaurant gift certificates from eateries eager to bring business through the door, but the success came after two flubbed attempts at melding the online and restaurant industries, says founder Cary Chessick. "We had finally cracked the code to what it takes to make a restaurant owner happy. It's not, 'I need a website.' It's, 'I need a customer.'" Crain's Chicago Business (11/14)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
 | | | Interested in learning more about advertising with SmartBrief? Click here for detailed industry information and media kits.  | | |  | |  |
| | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
| Shop.org Spotlight | | | | - How to leverage mobile and social applications in-store
Retailers looking to provide a more engaging experience for shoppers should look no further than the device shoppers carry in their hands. In a Nov. 17 STORES Knowledge series webinar, Sucharita Mulpuru of Forrester Research and Gev Satarawalla of Criti will share key insights on current trends in retail mobile and social media initiatives, how to measure ROI in the mobile and social space, and relevant ways to include social and local contexts to mobile-enabled shoppers. Register or learn more. - Shop.org SmartStat: Nov. 14, 2011
 This holiday season, 37.2% of online merchants will begin their holiday marketing by mid-November. Source: Shop.org’s 2011 eHoliday survey. - Retail best practices guide: QR codes
Placed on everything from print and outdoor ads to in-store signage and hang tags, QR codes are everywhere these days. If you're in need of ideas on how to leverage Quick Response, or QR, codes in the most meaningful way, take a look at Shop.org's most recent addition to the white paper library where Demandware identifies best practices in using this emerging marketing vehicle to provide content such as video and product information, as well as converting offline buyers into Web buyers. Download the white paper.
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