  | News about digital retail commerce |  |
 | Looking to increase your sales this holiday season?
Find out how Cold Steel increased online sales conversions by 14.5%. Learn more. | - 60M shoppers will go mobile on Thanksgiving weekend, study says
InMobi predicts that 60 million consumers will use mobile devices on Thanksgiving weekend for shopping, product research and other retailer information. The market research firm said about 45% of mobile users will use their devices to check out prices, compared with 22% last year, while 36% will use their mobile devices to make purchases during the big shopping weekend. MobileCommerceDaily.com (11/17)       | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
 | New Media & Technology |  |  | | - The keys to building successful m-commerce sites
Mobile commerce sites must be easily accessible, interesting and integrated with the e-commerce site, says UR Mobile CEO Mike Zserdin. "Customers are searching from their smartphones, and retailers should make holiday campaigns accessible from and optimized for this channel." InternetRetailer.com (11/17) - Marketing online content in Asia means doing your homework
Online merchants looking to expand their brands to Asia need to customize their content to make it locally relevant to consumers while still maintaining overall brand consistency, writes Lingo24 co-founder Christian Arno. "As more businesses turn to the East for expansion, research, knowledge of the culture, and language will be key, along with comprehension of online and social trends on the Internet." ClickZ.Asia (Hong Kong) (11/18)  | Earn 2X rewards points on shipping costs with The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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  - Media corporations collaborate on shopping venture
Eight media companies, including Gannett and The Washington Post Co., teamed up to create a shopping website called Find n Save. The venture will be in place at 250 newspapers by the end of next year and feature daily deals, coupons and promotions that users can receive via text message. Broadcasting & Cable (11/17) - Payment startup takes aim at credit card companies
Online-payment company Dwolla aims to grab market share from credit card companies and online-payment services such as PayPal by charging a flat, 25-cent fee per transaction, instead of a percentage of the purchase amount. ABC News (11/17) 
- Mobile advertising is set for a surge in 2012
With a big boost from Asia and surging interest from big brands globally as well as solid spending numbers this year, mobile marketing is likely to see a tipping point in 2012, according to Chris Lane, author of the Smaarto white papers. In Asia, mobile users will total 671 million by year end, and mobile already accounts for 4% of total ad spending, double the proportion for North America and Europe. Meanwhile, globally, brands such as Audi are noting that more of their online traffic is originating from mobile devices. ConnectedPlanetOnline.com (11/16)  | Business Credit Reports and Scores – Free Trial
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 | Shop.org Spotlight | | | | - Pure plays take 5 spots on top 10 retailers for customer services list
As shoppers prepare to visit stores and websites after Thanksgiving, the finalists for the seventh annual Customers' Choice awards have been announced. The finalists, chosen by over 9,000 shoppers through a write-in survey, include five pure-play retailers: Amazon, Newegg, Overstock, QVC and Zappos. The final company rankings will be released at NRF's Annual Convention, Jan. 15 to 1 8 in New York City. View the Top 10. - Gift card spending to reach $27 billion this holiday season
Thanks to e-gifting, instant delivery through Facebook, personalized video and even mobile options, gift cards have become unique gift ideas in their own right. According to an NRF survey released today, holiday shoppers are expected to spend an average of $155 on gift cards, the highest amount since 2007. NRF's first holiday survey, released last month, shows that gift cards remain the most requested holiday gift. Read more.
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Online shoppers plan to spend a net average of almost $500 on gifts for their family members. Source: 
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