   | News about digital retail commerce |  |
- Online merchants get a jump on free holiday shipping
Seventy-three of the top 100 online retailers already have come out with some type of free-shipping offer for the holidays, compared to 65 a year ago. Several, including Best Buy, Toys R Us and Nordstrom, are offering free shipping on orders of any size while several others including Amazon, Walgreens and Barnes & Noble set a $25 minimum. InternetRetailer.com (11/4)       | Looking to increase your sales this holiday season?
Find out how Cold Steel increased online sales conversions by 14.5%. Learn more. | | Online Retail Trends |  |  | | - Shoppers show more interest in buying groceries online
Online grocery shopping is finding a foothold with Web-savvy consumers who crave the convenience. AmazonFresh has seen success in the Seattle area for several years, and big chains and regional players are ramping up their online grocery efforts. "There's a lot of concern [among traditional grocers] that if they don't learn how to be engaged in this space, they will be left behind," said Nielsen executive Todd Hale. St. Louis Post-Dispatch (11/6) - China's major online book retailers offer promotions
 Online retailers in China are offering promotions to boost sales of books, a move experts say might be a way for companies to ramp up sales in other categories. Suning.com, for example, recently launched a retail book channel where it offers customers coupons up to the value of their purchase or 300 yuan, whichever is lower. China Daily (Beijing) (11/5)  | Earn 2X rewards points on gasoline purchases with The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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  - Ring out the year with effective e-mail campaigns
With Halloween behind them, merchants and marketers are getting ready to push "send" on holiday e-mail campaigns, writes VerticalResponse CEO Janine Popick. Her tips for more effective campaigns center on the three phases of holiday shopping: primetime, last-minute and bargain hunting. iMedia Connection (11/4) - Study: Boomers, millenials worry about online fraud
 About three-quarters of baby boomers and 62% of millenials say they are concerned about online fraud and the misuse of their personal information online, according to new research from ThreatMetrix. "It's interesting to note that while the younger generation is less concerned about online fraud in general, when they do question the fraud prevention measures of an online merchant, they say it adversely influences their experience with that particular brand," said VP Bert Rankin. Mashable (11/4)  | New Signals in Search, Social & Commerce @ SES Chicago, Nov 14-18
Explore advanced social marketing & search strategies from mobile to video optimization to leveraging influencers & audiences. We've recruited the industry's most cutting edge practitioners, sharing case studies on what's working, what's not, emerging trends, & new technologies to help you measure your results. Register today & SAVE 20%. Use SMB20 |
 | Hot Topics | | | | Top five news stories selected by Shop.org SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| Companies in the News | | | | - Overstock ends at least 3 business lines
O.co, also known as Overstock, eliminated its auction and real estate categories this year, saying the business lines didn't fit the rebranded company's model. In July, the company dropped Eziba, its year-old flash-sale website. "We thought private sales sites would be good to experiment with ... What we learned was that it wasn't bringing us any new customers," said President Jonathan Johnson. All Things D (11/6) - Google algorithm makes "fresh" content more important
Google said it has tweaked its algorithm to keep search results fresher for users, making it more important than ever for online retailers to keep adding new content to their sites. "Merchants should rethink both their own product descriptions and also make sure that user reviews are happening whenever possible, especially when they are good reviews," says Kevin Lee, CEO of search marketing firm Didit. InternetRetailer.com (11/4)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
Move ahead of your competition this holiday season with the strategic insights offered in "The Ultimate Guide To Optimizing Your Website For Holiday Traffic," a new eBook from Monetate, the next-generation platform for website testing, targeting and personalization.
Interested in learning more about advertising with SmartBrief? Click here for detailed industry information and media kits.  | |  | |  |
| | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
| Interactive Advertising | | | | - Survey shows most bloggers posting about brands
Two-thirds of bloggers are posting about brands, and 37% say they're making a living doing it. Technorati's State of the Blogosphere 2011 reveals that many bloggers are regularly pitched by brands, but they are more influenced by other bloggers and social media. Most bloggers are hobbyists who don't blog daily and more women are blogging though most - 59% - are male. VentureBeat/SocialBeat (11/4) | Shop.org Spotlight | | | | - How Express wins today's digital shopper
The rules have changed. Mobile, digital and social change drivers are transforming shopping trips -- before, during and after the point-of-sale. In an upcoming session at Retail's BIG Show, Jan. 15 to 18 in New York City, EVP and CMO Lisa Gavales will share how Express leverages these digital realms to engage with their key shopper in every channel and drive brand loyalty as well as the right conversation. Learn more. - Shop.org SmartStat: Nov. 7, 2011
 This holiday season, almost 30% of shoppers will search out a company's Facebook page to learn more information about the brand. Source: NRF survey conducted by BIGresearch.  | - Shop.org now accepting white paper submissions
Has your company recently published a white paper, case study, benchmarking report, or other original document that serves to educate or support aspects of the e-commerce industry? Shop.org members are encouraged to submit original materials for others in the industry to benefit from. Approved research will be featured on the Shop.org site as well as Shop.org SmartBrief. Learn more. |
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