Wednesday, November 16, 2011

Businesses aren't making the most of their CRM data, report suggests

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November 16, 2011
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    Factors such as technological development and the changing nature of social interactions have forever altered the business landscape. Succeeding in this environment requires modifying your approach by focusing on personal connections and relentlessly pursuing success, writes Dan Waldschmidt. "In a society where access to answers is just a smart phone away, you have to be tireless in your execution and consistent in how you change perceptions around you," he writes. DanWaldschmidt.com (11/15) LinkedInFacebookTwitterEmail this Story
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3 Proven Rich-Media Strategies for Your 2011 Campaigns
Today's hyperconnected consumers expect rich, engaging experiences wherever they interact with your product or service. In this report you will learn how to use rich media to:
• Engage mobile audiences
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Daily Data Points 
 
  • Businesses aren't making the most of their CRM data, report suggests
    The majority of companies don't do a good job of using customer-experience metrics, according to a study by Temkin Group. Businesses are "tracking their metrics, but they haven't found a good way to use them to run their businesses," Bruce Temkin says. One problem is that few companies keep tabs on the emotional state of their customers, the report found. DestinationCRM.com (11/11) LinkedInFacebookTwitterEmail this Story
  • Online ad spending is seen overtaking newspapers in 2013
    Newspapers may be overtaken by online platforms as the leading spot for local ad dollars in 2013, according to a projection by Borrell Associates. Right now, digital accounts for 17.5% of local ad spending while newspapers hold 22.7%. But online growth of 18%, led by 66% growth in mobile ad spending, is expected to outpace the 5% growth across all media next year. NetNewsCheck.com (11/15) LinkedInFacebookTwitterEmail this Story
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Organizational Privacy Architecture and Assessment
This checklist for Ecommerce, Web Development and Design, and Direct Marketing professionals enables you to gauge your organization’s privacy compliance and best practice levels. Thousands of companies leave the intricacies of privacy management to TRUSTe, the 13-year-old leader in online privacy. Gain an overview of the program today.
On the Road 
 
  • Room 77 helps business travelers find their dream room
    There's nothing like ending up with a bad room to make an unpleasant business trip even worse. Room 77 seeks to avoid that possibility by collecting room information from other services such as Priceline and Travelocity. The service helps you to find the best room based on your preferences and allows you to view floor plans ahead of time. CBS MoneyWatch (11/14) LinkedInFacebookTwitterEmail this Story
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SmartPulse 
 
  • How is your sales department's relationship with your company's marketing department?
    OK  35.34%
    Great  25.86%
    We don't have a marketing department  20.69%
    Not so hot  14.66%
    Terrible  3.45%
  • Poll analysis

    Can't we all just get along?: While these results are pretty typical, I wish there were more of you who could answer "great" to this question. The alignment of a company's sales and marketing departments is critical to attaining its goals. The marketing department has responsibility for developing sales tools that support the sales process.

    When there is alignment, marketing works with sales to understand their front-line experiences -- what clients are saying, what end users are saying, etc. -- so that the tools they create are stronger and more relevant. When marketing and sales are "joined at the hip," this synergy creates better pipeline development, better sales presentations, better proposals and a better close ratio.--Stephen Pia, sales trainer and coach and founder of COACH MEdia

    What do you think? Join the discussion on SmartBrief's SmartBlog on Leadership and share more about your department's relationship with marketing.

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  • How would you rate your use of CRM data?
Great
OK
Not so hot
Terrible

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Making Small Talk 
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SmartQuote 
People are much more than names and numbers on a spreadsheet. To be truly effective, you have to pull at the human heart strings. You have to be emotionally intelligent. You have to be able to read between the lines."
--Dan Waldschmidt, writing at DanWaldschmidt.com
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