| November 22, 2011 | News for the retail industry |  |  | |
- Behind the scenes at the Macy's Thanksgiving Day parade
Amy Kule hasn't had a "normal" Thanksgiving in 15 years, and it's not likely that one is on the horizon. Kule, who has organized events for Macy's since joining the retailer's East Coast operations in 1996, this year became only the seventh person in history to oversee every detail of the Thanksgiving Day Parade. Forbes (11/21)       | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
 - Bloomingdale's builds on shoe business
Bloomingdale's recently unveiled an expanded footwear department at its New York City flagship and plans to update the shoe selection at its SoHo store early next year. "We continue to grow the brands that will differentiate us from the others and that we can really own," said Vice President Debbie King. Women's Wear Daily (subscription required) (11/21) - Ahold announces growth strategy
Royal Ahold CEO Dick Boer plans to add convenience stores, trim costs and boost online business to increase sales and expand geographic reach. An analyst said the plans "look more ambitious than we would have anticipated" but "appear sensible." Bloomberg Businessweek (11/22)  - Merchants to offer freebies on Black Friday
Retail chains eager to grab a bigger share of the Black Friday crowds are offering some things for free. Old Navy will hand out digital cameras, J.C. Penney plans to give away 1.9 million Disney snow globes, and each Sears store will offer collectible ornaments to the first 200 shoppers who purchase clothing, lingerie or accessories. USA TODAY (11/21) - Holidays bring an increase in counterfeit bills
The amount of counterfeit cash out there grows during the busy holiday season, and the problem could be worse during a down economy, says the U.S. Secret Service. Counterfeiters looking to pass fake bills typically seek out busy stores and overwhelmed cashiers, one expert says. Most retailers have a system in place to help workers spot fake currency. Orlando Sentinel (Fla.) (11/20) - Survey: Shoppers stay away when shelves are bare
About 70% of U.S. adults avoid stores where they've noticed empty shelves, with women more likely than men to say they would stay away, according to a survey by Harris Interactive. Two out of three respondents also said long lines and difficulty finding the items they desire would lead them to shun a store. BusinessNewsDaily.com (11/21) - How lower-income consumers shop
Low-income shoppers don't always shop strictly on the lowest price; instead, many weigh the value of a product against the cost, according to a study by The Cambridge Group. Lower-income consumers are willing to pay more for products they perceive as an investment in their career and future income, and often look at the price-per-meal rather than the package price when food shopping. Harvard Business Review online (11/21)  | Cloud Computing for Midsize Business
If your midsize company has limited resources, you need to make the most of your IT investment. Cloud computing can lead to extraordinary cost savings and business innovation. This white paper provides a brief overview of cloud computing, explains how midsize companies can benefit, and describes the steps they can take to take advantage of what it has to offer. |
 - What are your expectations for the holiday season?
 | I'm optimistic | | Time will tell |
 | Are your eCommerce costs predictable and rational?
Watch your business grow, not your overhead. Venda offers transparent and predictable pricing with no penalty for success. With inclusive design, site build, project management, code upgrades, and ongoing eBusiness strategy, we provide predictable pricing solutions. Visit to learn more. | - GGP guides retailers into mobile channel with its own platform
General Growth Properties found that retailers in its shopping centers were interested in the promise mobile retail held but weren't sure how to take the plunge. GGP has a mobile application and is working on a database of opted-in subscribers for each location, using a mix of e-mail marketing and QR codes to drive adoption. Mobile Marketer (11/21)  | Which retailers are winning with better customer engagement?
Aberdeen’s connected store survey shows how top-performing retailers are boosting profits by personalizing the shopping experience, and what other retailers are doing to catch up. This White Paper provides a practical roadmap for what Aberdeen identifies as a fundamental transformation in retailing. Today, it’s yours at no cost! Download your copy now! |
| NRF News |  |  | | - Retail leaders take 4 spots on Fortune's Businessperson of the Year list
Where are America's top businesspeople? According to Fortune, they're in retail. On Fortune's coveted Businessperson of the Year list, retail leaders hold four of the top 10 spots -- more than any other industry, with Howard Schultz, founder and CEO of Starbucks, taking No. 1, and Jeffrey Bezos, founder and CEO of Amazon, at No. 2. As NRF works to promote the value of retail and the innovation that lies within our industry, these executives each serve as an example of the opportunity, promise and achievement that a career in retail allows. See who else made the list. Retail's BIG Blog (11/18) - NRF SmartStat: Nov. 22, 2011
 Return fraud will cost retailers an estimated $14 billion in 2011, up from $13 billion last year. Source: NRF's 2011 Return Fraud survey - Guitar Center's 220 microsites win local online shoppers
In the battle for the online shopper, Guitar Center enlists the help of its 4,000 store associates on local microsites that showcase staff&'s passion and expertise. Two Guitar Center executives will share the details of this strategy at the NRF 101st Annual Convention & EXPO, Jan. 15 to 18 in New York City. Learn more.
| Chain Restaurant News | | | | | | | Position Title | Company Name | Location | | Director of Store Operations | Francesca's Collections | Houston, TX | | Sr. Corporate Internal Auditor | PetSmart, Inc. | Phoenix, AZ | | Director of Learning and Development | Burlington Coat Factory | Burlington, NJ | | Fashion Buyer | Target | Minneapolis, MN | | Enterprise Architect Manager | Cabela's | Sidney, NE | | Director of Operations | Five Below, Inc. | Philadelphia, PA | | Category Manager - Copy & Print | Staples | Framingham, MA | | VP DMM Boys | Burlington Coat Factory | Burlington, NJ | | Manager, Retail Communications/Training | L.L. Bean | Freeport, ME | | Director, International Government Affair | The Clorox Company | Oakland, CA | | Paralegal III | The Clorox Company | Oakland, CA | | Fifth Avenue Club Director | Saks Fifth Avenue | Bal Harbour, FL | | | Click here to view more job listings. | | |
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