  | November 22, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
| Company Watch |  |  | | - How Unilever creates brand ambassadors
Apparel Media Group has launched an advertising platform that gives products to consumers who become brand ambassadors. Unilever is promoting its AXE brand by subsidizing branded shirts for 45,000 men on college campuses, packaged with a QR code that links to YouTube videos for AXE. Forbes (11/21)       - Anheuser-Busch to add canning in N.Y.
Anheuser-Busch plans to invest $7 million to add canning capacity and increase brewing production at a facility in Baldwinsville, N.Y. The canning line, expected to be operational in the spring, will package about 15 beer brands in 24-ounce cans. Drinks Business Review (11/21)  | Introducing The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
• For a limited time, 50K bonus points when you spend $10K your first 5 months
• 3X points on airfare
• 2X points on advertising, gasoline, and shipping
• 1X points on everything else
LEARN MORE & APPLY |
  - Weird eating habits generate more snacks, customization
Food makers and restaurants are adjusting to a changing attitude toward eating, in which people are more likely to snack than to eat three square meals a day. "Our new paradigm for looking at the future is the lack of three structured meals," said an executive at Kraft Foods. "When people approach food today, it's about anytime, anywhere and anyhow." USA TODAY (11/21)  | Corporate Social Responsibility | |  | | |  | - Coke, MIT tout new systems that promote recycling
The Massachusetts Institute of Technology, along with Coca-Cola and Kroger, are opening separate recycling facilities for plastic bottles. While Coca-Cola Recycling starts its latest Reimagine bottle recycling center at a Kroger supermarket branch in Irving, Texas, MIT has set up a recycling system developed by Greenbean. The machine compacts cans and rewards recyclers with 5-cent rebates that can be credited to users' accounts, and data is uploaded on Facebook to monitor the amount of materials that users have deposited. Environmental Leader (11/21)  | Mintel finds consumers aren't looking for HFCS.
Only 4 percent of consumers are looking to reduce or avoid high fructose corn syrup (HFCS), according to newly released study findings by Mintel Research Consultancy. Over 2,000 consumers were surveyed on sweeteners, with some surprising results. Visit CornNaturally.com/Mintel for details. |
  | Face-to-face business events are proven to increase revenue, especially when held in a creative destination like Orlando. A recent economic impact study showed that for every $1 spent on business travel, companies benefited an average of $12.50 in increased revenue and $3.80 in new profits. Solve your business event needs and increase ROI in Orlando. |
  | Carbonite Business is a better way to back up your small business. Get safe, continual and automatic online backup for your important business data, at a price you can afford. With Carbonite Business, you can back up an unlimited number of computers, starting at just $229/yr. Don’t let your business files go unprotected – get Carbonite Business today! |
| GMA News | | | | - The holidays are approaching -- is your customer service ready?
With the holidays approaching, every company needs to offer their best customer service to consumers, but in the age of social media that can often be a challenge. Social media has changed the face of consumer complaints; because consumers are no longer reaching out directly to companies, the landscape of customer service has begun to evolve.
On Dec. 14, from 1-3 p.m. EDT, join GMA for the Consumer Complaints Webinar: Managing Social Media and Its Effects on Customer Service, where industry experts will discuss the significant role social media plays in customer service and how companies can leverage new opportunities to manage consumer complaints and strengthen customer relationships. For more information or to view the agenda, click here.
| Government & Food Safety | | | | - USDA moves meat-label compliance to March
The Department of Agriculture has set March 1 as the new date for complying with nutrition information requirements for meat labels, a move praised by the Food Marketing Institute and other groups. The deadline was Jan. 1. Supermarket News (11/21)
| SmartQuote | | | |  | Be vigilant, for nothing one achieves lasts forever."
--Tahar Ben Jelloun,
Moroccan poet and writer  |
| | This SmartBrief was created for cpgbrokers@gmail.com
| | | Read more at SmartBrief.com | | A powerful website for SmartBrief readers including: | | | | | | | | | | Recent GMA SmartBrief Issues: - Monday, November 21, 2011
- Friday, November 18, 2011
- Thursday, November 17, 2011
- Wednesday, November 16, 2011
- Tuesday, November 15, 2011
| | | Lead Editor: Rebecca Pollack Scherr
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | | | | | © 1999-2011 SmartBrief, Inc.® Legal Information |
|
Deloitte Vice Chairman Pat Conroy said consumers who tried private-label products when the economy turned down in 2008 have by now "figured out which store brands and private labels work for their families, and which ones don't." These days, consumers are "saving money by knowing exactly what they want before they walk into a store," he said. 
No comments:
Post a Comment
Please comment thoughtfully CPG Brokers, your best resource to optimize your in store self exposure and maximize sku distribution.