   | November 28, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
| Company Watch |  |  | | - How Tofurky outgrew Thanksgiving
Tofurky's meat-free turkey substitutes were designed to help vegetarians survive Thanksgiving, but the brand has outgrown the holiday season, says President Seth Tibbott. Meatless sausages, pizzas and sandwich slices account for most of the company's sales, providing a year-round revenue stream. "While our success started with eight-legged faux-turkeys, future growth won't rely on a single day," Tibbott said. Inc.com (11/23)       - Gatorade hopes athletes are thirsty for more
PepsiCo's Gatorade brand is preparing a product lineup that will include energy bars, protein shakes, and other athletic snacks and supplements. The aim is to expand beyond the sporting-drinks market and seize a slice of the $20 billion sporting-nutrition sector. "One beverage can't serve all your needs as an elite athlete," said Gatorade President, North America, Sarah Robb O'Hagan. Bloomberg Businessweek (11/23)  |  |  | | How to turn money you already spend into points you can use:
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  - Practical gift sets sell consumers on clean
Pricier personal hygiene products in recent years have raised much of the category to "affordable luxuries" and spurred the product makers to package many of them together in gift sets. Now, Procter & Gamble and Unilever have expanded their gift set offerings with brands including Dove, Olay, Pantene and Crest. The Wall Street Journal (11/23)  | Carbonite Business is a better way to back up your small business. Get safe, continual and automatic online backup for your important business data, at a price you can afford. With Carbonite Business, you can back up an unlimited number of computers, starting at just $229/yr. Don’t let your business files go unprotected — get Carbonite Business today! |
 - Malt-O-Meal spoons up 8.4% sales growth
Malt-O-Meal outpaced cereal sales from major companies including Kellogg and General Mills, posting an 8.4% increase for the year ending Sept. 4. The family-run company does little advertising, and its cereals are about 30% less expensive than national brands. It recently launched a public-relations campaign to tout the environmental benefits of its bags over the boxes used by competitors. Advertising Age (tiered subscription model) (11/28)  | Face-to-face business events are proven to increase revenue, especially when held in a creative destination like Orlando. A recent economic impact study showed that for every $1 spent on business travel, companies benefited an average of $12.50 in increased revenue and $3.80 in new profits. Solve your business event needs and increase ROI in Orlando. |
 - Retailers give store brands space to grow
SUPERVALU, Kroger and Safeway are among supermarket chains devoting more shelf space, product innovation and marketing creativity to store brands. In June, Safeway promoted its Open Nature line with a picnic for several hundred people, prepared by celebrity chief Tyler Florence. Recently, the company introduced Snack Artist chips and cheese curls to compete with national brands. San Francisco Chronicle/Bloomberg Businessweek (11/27)  | Mintel finds consumers aren't looking for HFCS.
Only 4 percent of consumers are looking to reduce or avoid high fructose corn syrup (HFCS), according to newly released study findings by Mintel Research Consultancy. Over 2,000 consumers were surveyed on sweeteners, with some surprising results. Visit CornNaturally.com/Mintel for details. |
 | Hot Topics | | | | Top five news stories selected by GMA SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
| Health & Wellness | | | | - Fruit, vegetable consumption is low among teens, CDC says
Data from the 2010 National Youth Physical Activity and Nutrition Study revealed that teens consumed fruits and vegetables an average of 1.2 times a day. In the survey of 10,765 high school students, boys ate fruits 1.4 times a day compared with 1.2 times a day for girls. The findings appear in the CDC's Morbidity and Mortality Weekly Report. WebMD (11/23) | GMA News | | | | - Register now for 2012 Food Claims & Litigation Conference
From Feb. 21 to 23, learn how to navigate the rapidly changing landscape of food related litigation, defend against unfounded product liability claims and protect your company's reputation with insights from the top in-house counsel and private practice attorneys in the food, beverage and consumer products industry during the Food Claims & Litigation Conference: Navigating Change in Food-Related Litigation.
This is the only specialized litigation conference built for the food, beverage and consumer product industry, exclusively by the food, beverage and consumer product industry.
This year's conference features an expanded agenda, and will focus on both practical how-to litigation management strategies and look ahead to future litigation risks. For more information or to register today, click here.
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PepsiCo plans to roll out Quaker Oats products in small cities in India. "We are riding up our investment on Quaker Oats," said a company executive. "We will continue to educate its heart benefits and come up with relevant product offerings ... so our strategy is to ensure that health remains affordable and convenient." 
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