| News about digital retail commerce |  |
- Google looks to use personalization to dominate daily deals
Google is betting that Offers, its daily-deal service, will differentiate itself from competitors by providing personalized deals based on users' shopping preferences and other personal data. The service includes a "personalization quiz" that lets users opt out of offers in certain categories. It also targets deals based on what consumers are doing online, such as looking at maps of specific cities. InternetRetailer.com (11/8)       | Looking to increase your sales this holiday season?
Find out how Cold Steel increased online sales conversions by 14.5%. Learn more. | | Online Retail Trends |  |  | | - Online retail marks 4th quarter of double-digit growth
U.S. online retail sales rose 13% in the third quarter of the year over the same period last year, with a host of merchandise categories including digital content, jewelry and consumer electronics booking at least 15% year-over-year growth, according to comScore. Three-quarters of Internet users made an online purchase in the three-month period, a 22% increase over the year-ago quarter. Chicago Tribune (11/9) - Brazilians embrace Internet, but not to buy luxury goods
 About a third of Brazilians have access to the Internet, but few use that access to purchase luxury goods. The country's luxury consumers expect a high level of service and enjoy pampering by salespeople. However, more Brazilians are expected to start buying their luxury goods online. "The market is still very much on the initial phase of development," said Carlos Ferreirinha, founder of the marketing agency MCF Consultoria & Conhecimento. "By 2014 we will have something strong." The New York Times (tiered subscription model) (11/9)  | Earn 2X rewards points on shipping costs with The New Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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  - What are mobile shoppers buying?
One of the top tablet activities is shopping, according to a Jumptap and comScore study that found 63% of tablet owners had purchased something on their devices, more than double the proportion for mobile users as a whole. And the leading category of purchases is event tickets and daily deals, followed closely by apparel and accessories. Adweek (11/10) - Is the editorial line moving as magazines and retail meld?
Retailers have discovered that customers who come to their sites for the editorial content stay longer and buy more often, a shift not lost on a growing number of magazines that have created editorial and advertising partnerships, such as Esquire's deal with J.C. Penney. The shift raises questions about how magazines will maintain editorial independence. Mashable (11/9)  | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
 - Wayfair aims to be the Amazon of home goods
Wayfair, formerly known as CSN Stores, has grown from a microsite selling TV racks and stands into a 200-website home-goods company. The firm said its 5,000-plus products give it an advantage over big-box rivals and specialty brick-and-mortar retailers. "We only want to participate in categories where we can offer the customer the best experience," said co-founder and CEO Niraj Shah. TheStreet.com (11/8)  | Improve Holiday Sales Results with Tools from Akamai!
Now is the perfect time to ensure your website will hold up to the rush of holiday shoppers headed your way. With the challenges facing retailers this holiday shopping season, it's never too soon to focus. Download Akamai's Holiday Toolkit now! |
- Amazon endorses federal bill on Internet sales tax
A bill for online sales tax introduced by three senators gained support from Amazon. The retailer had objected to similar measures in states including Illinois and California by dropping affiliates in those states. EBay is against the Marketplace Fairness Act, which would exempt retailers with less than $500,000 in annual sales. Crain's Chicago Business (11/9)  | Gain the Power to Grow your Business—learn how to:
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Receive 30-day free trial access to our essential business credit management tools and our Business Benchmark Report for insight on the health of US businesses. |
 | Shop.org Spotlight | | | | - E-mail marketing: 6 steps to holiday success
The perennial workhorse of online marketing -- e-mail -- will still be a key success factor this holiday season. In a recent addition to Shop.org's white paper library, Listrak CEO Ross Kramer outlines six steps for online retailers to reap the greatest return from their e-mail marketing program, including reviewing and updating lists and triggered campaigns; building out the list with new subscribers; creating a well-coordinated campaign across all channels; developing creative upfront to minimize in-season lead times; all while continually monitoring results and tweaking campaigns. Download the white paper. - Shop.org SmartStat: Nov. 10, 2011
 This holiday season, tablet owners are twice as likely to use their tablets, rather than smartphones, to purchase merchandise. Source: Shop.org’s 2011 eHoliday survey - Return fraud to cost retailers $3.5 billion this holiday season
Fewer retailers are expecting return fraud rates to grow this holiday season, thanks in part to enhanced return policies and requiring identification when receipts are not present during the return process. According to NRF's annual Return Fraud Survey released today, the retail industry will lose an estimated $3.48 billion to return fraud this holiday season, down from $3.73 billion last year. "Those who think they will be able to get away with manipulating a company's return policy will be sorely disappointed this holiday season," said Joe LaRocca, NRF senior asset protection advisor. Read more.
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