Wednesday, November 9, 2011

Marketers salute troops on Veterans Day

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November 9, 2011News for the food, beverage and consumer packaged goods industry

  Company Watch 
  • Kraft executive talks sustainable packaging
    Perfecto Perales, Kraft's senior director of packaging research, said the company is "very interested in looking at packaging from renewable sources." Speaking at the annual Blow Molding Conference of the Society of Plastics Engineers, he said sustainability is "the cost of entry" for beverage packaging in North America. PlasticsNews.com (11/8) LinkedInFacebookTwitterEmail this Story
  • Pepsi and Coke keep can designs fresh
    Both Coca-Cola and PepsiCo frequently introduce new can designs and occasionally shapes, even though doing so is expensive and carries the risk of alienating customers. Recent examples include the "skinny can" launched by Pepsi this year, and the Diet Coke heart cans that have raised heart disease awareness since 2008. Adweek (11/8) LinkedInFacebookTwitterEmail this Story
  • PepsiCo not ready to reveal "game plan"
    PepsiCo said it will update investors on its "game plan" and outlook for 2012 early in the year instead of December as previously planned. "As we have been working through our planning for 2012, we have decided that it is appropriate to extend our ongoing review," said CEO Indra Nooyi. Reuters (11/8) LinkedInFacebookTwitterEmail this Story
  • Other News
Learn about shopper’s love affair with digital tactics
Since its introduction in 1991, e-Commerce has grown to a multi-billion dollar sales channel. In fact, by 2015, as many as 90% of shoppers ages 14+ will shop online. Integrated Marketing would like to show you the implications of building a strong e-commerce business. Click here for a detailed overview of eCommerce
  Trends 
 
  • Marketers salute troops on Veterans Day
    Veterans Day is getting more attention from marketers than in past years, with many companies launching campaigns that support organizations that help veterans. Both General Mills and Papa John's are donating to the USO, and the recently launched Five Point Snacks is donating a portion of sales to the Veterans Aid Foundation. The New York Times (tiered subscription model) (11/8) LinkedInFacebookTwitterEmail this Story
Key Steps Business Owners Should Know About Successful International Payments. This American Express® guide helps you streamline FX payments. Includes FX payment provider profile, how to simplify payments, and insightful FAQ.
  Advertising & Marketing 
 
  • Coke pours attention on social media
    The Facebook page for Coca-Cola has 35 million fans, making it the 16th most popular, a sign that the company's focus on social media is paying off. The brand also has 400,000 Twitter followers, and its YouTube videos have been viewed 33.5 million times. USA TODAY (11/8) LinkedInFacebookTwitterEmail this Story
  • Other News
Making a big change starts with keeping a small promise.
Like us on Facebook to share your promise and view the promises of others.
  Retail Spotlight 
 
  • Hannaford promo gives $1 per private-label purchase
    Hannaford Bros. is running a promotion through Nov. 12, giving shoppers a coupon for $1 off with each purchase of a Hannaford or My Essentials product. Shoppers can earn as much as $10 per transaction, for use the next time they go to the grocery store. Supermarket News (11/8) LinkedInFacebookTwitterEmail this Story
White Paper: The Cloud Drives Huge Time to Market Cost Savings
The results are in—IDC interviewed 10 companies that developed custom apps on Force.com and ran them for at least 1 year. See how Force.com helped them achieve an average 3-month payback and 721% ROI. Download now.
  Sponsored Content 
 

  Health & Wellness 
 
  • Chef finds ways to add green veggies to Thanksgiving meal
    The traditional green-bean casserole often is the only green vegetable on the Thanksgiving menu, but autumn offers hearty options such as kale, Brussels sprouts and broccoli, chef and cookbook author Kim O'Donnel writes. She recommends adding kale to mashed potatoes, turning Brussels sprouts into a slaw side dish and roasting broccoli pickup sticks in the oven. USA TODAY (11/8) LinkedInFacebookTwitterEmail this Story
Life is good at The Benjamin. Sweeten your days and your stay in New York with “The Good Life” package. Enjoy a $20 credit toward mini bar indulgences, complimentary Internet, and 2 p.m. late check-out. With rates starting at $229 and available through December 30, 2011, call 1.866.222.BENJ, mention code BGOOD to get The Good Life.
  GMA News 
  • FMI and GMA present industry survey opportunity on unloading predictability
    In collaboration with their Joint Unloading Predictability Sub Team, FMI and GMA have commissioned Kurt Salmon Associates to develop recommended practices for enhancing receiving dock unloading. KSA will publish a white paper on these practices scheduled for release in January at the 2012 TPA Supply Chain Conference. This white paper will be used as a tool to approach a more efficient unloading process in a fair and equitable manner, inclusive of Fair Cost Sharing Recommendations.

    Manufacturer and retailer industry input is requested for this project. If you are a manufacturer or retailer and are interested in participating in an industry survey on unloading predictability, contact GMA's Jessica Martin. LinkedInFacebookTwitterEmail this Story
Learn more about GMA ->About GMA  |  Issues and Policy  |  Newsroom  |  Events  |  Research and Tools

  Government & Food Safety 
  • Index shows third-quarter increase in food recalls
    According to the ExpertRECALL Index, six times as many food units were recalled in the third quarter compared with the previous one. More than 50% of the recalls were related to undeclared allergens, while 25% were because of concerns of listeria contamination. Packaging Digest (11/7) LinkedInFacebookTwitterEmail this Story
  • Other News
Position TitleCompany NameLocation
Category AnalystJohnsonville SausageSheboygan Falls, WI
Human Resources GeneralistGrocery Manufacturers AssociationWashington, DC
Regulatory CoordinatorBaldwin Richardson Food Co.Macedon, NY
Click here to view more job listings.

  SmartQuote 
Get action. Seize the moment. Man was never intended to become an oyster."
--Theodore Roosevelt,
26th U.S. president


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