| November 17, 2011 | News for the retail industry |  |  | |
- Retail chiefs fill out Fortune's top businessperson list
Starbucks CEO Howard Schultz, Amazon founder Jeff Bezos and McDonald's chief Jim Skinner made the top five on Fortune's 2011 Top Businessperson of the Year rankings. A slew of retail leaders peppered the remainder of the list, including Apple CEO Tim Cook, Costco's Jim Sinegal and Whole Foods co-CEOs John Mackey and Walter Robb. CNNMoney.com/Fortune (11/17)      - Howard Schultz named Fortune's Businessperson of the Year: Starbucks CEO Howard Schultz built a small Seattle coffee shop into an international mega-brand, earning clout along the way that came in handy when he launched a campaign that convinced 140 fellow corporate leaders to withhold political contributions until U.S. leaders took serious steps to fix the economy. His accomplishments won him the top spot on Fortune's 2011 Businessperson of the Year list. CNNMoney.com/Fortune (11/17)
 | Forrester Report: Enhance your eBusiness with Live Chat
Read this Forrester report detailing how video chat solutions like Netop Live Guide can increase onsite engagements (491%), improve conversions (662%), increase order value (32%), and enhance your customers’ experience. Download report. | - What online sales tax bills mean for your business
 Retailers need to know about three recently proposed federal bills that aim to establish new policies for collecting sales tax in a digital age, writes NRF's Margaret Case Little. "It's NRF's view that businesses need a 21st century tax system that works with 21st century retail. And now is the time for Congress to act." Retail's BIG Blog (11/17) - Target brings back perky ubershopper for holiday ads
Target's "Christmas Champ," a woman who lives for holiday shopping, will make her third consecutive appearance in ads for the retailer as it rolls out a promotion for a two-day sale starting on Black Friday. Actress Maria Bamford began playing the part of the quirky, excitable shopper in 2009, with the character quickly becoming an online hit. The campaign, with creative from Wieden & Kennedy, will include TV and digital ads and several online vignettes accessible on social-media sites. Advertising Age (tiered subscription model) (11/16) - Louis Vuitton tackles dilemma of luxury retailers
Louis Vuitton faces a dilemma enjoyed by successful luxury retailers: how to stay exclusive while growing. Part of Vuitton's solution is to offer exclusive, invitation-only outlets. "What we have now is another layer on the cake," said Peter Collett, a psychologist, author and consultant. "You're not just bringing people into the shop, where anybody can come. You're going to bring people into the inner sanctum." Bloomberg Businessweek (11/16)  | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
 - Retailers are back on board with layaway plans
Retailers including Wal-Mart, Kmart, Marshalls and Sears are reintroducing layaway programs, abandoned years ago due to a lack of profitability, as a way of drawing in customers laid low by a tough economy and looking for incentives to shop. National Retail Federation communications director Kathy Grannis said the interest-free deferred-payment programs are growing in popularity, even with shoppers who already have access to credit. "They won't have that 10% to 18% interest rate," she says. "And who wants to see that big bill in January, anyway?" Adweek (11/16) - Shopper cards help track source of foodborne-illness outbreaks
Public health officials are increasingly turning to customer-loyalty cards to quickly and precisely determine food causing illness during an outbreak. Grocery cards "provide an accurate picture of a customer's food history," said Jeffrey Hammond of the New York State Department of Health. USA TODAY (11/16)  | Which retailers are winning with better customer engagement?
Aberdeen’s connected store survey shows how top-performing retailers are boosting profits by personalizing the shopping experience, and what other retailers are doing to catch up. This White Paper provides a practical roadmap for what Aberdeen identifies as a fundamental transformation in retailing. Today, it’s yours at no cost! Download your copy now! |
 - Gap's hometown stores start taking Google Wallet
Customers at 65 Gap, Banana Republic and Old Navy stores in the San Francisco Bay area will now be able to pay using Google Wallet. Shoppers who pay with the mobile payment system will receive 15% discounts at the stores through February, the company said. Mashable (11/16)  | Maintaining accurate inventory is at the heart of retailing. Perpetual inventory solutions are one means to that end. Download our white paper, Inventory Is the Store: How Mobility Maximizes Return on Investment, to learn how Zebra mobile inventory solutions improve inventory management by meeting your inventory where it lives on the shelves. |
 | Main Street |  |  | | - Using a paid endorsement campaign to grow a business
Salon owner Erin Cox, who wasn't able to foster new repeat customers with a LivingSocial deal, turned to Blue Calypso to spread the word about her business. For $2,500 a month, Cox was able to run a campaign that built social media buzz and brought in new customers. Other businesses looking to emulate Cox's success should remember that paid endorsement campaigns might be best for companies with an established fan base and that incentives need to be enticing, said Fareena Sultan of Northeastern University. Inc. (11/2011)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
Want to be a hero to your customers and avoid chaos in your stores? BearCom and Motorola, your wireless communications specialists for the retail industry, can help. Watch how our hero Wireless Woman swoops in and saves the day at the Pampered Pets store with the uber-cool Motorola CLS two-way radio from BearCom!
Interested in learning more about advertising with SmartBrief? Click here for detailed industry information and media kits.  | |  | |  |
| NRF News | | | | - Up to 152 million shoppers expected to visit stores, websites Black Friday weekend
Preliminary NRF Black Friday survey results show that up to 152 million people plan to shop Black Friday weekend this year -- a big jump from the 138 million Americans who planned to do so last year. Half of holiday shoppers said they'll keep track of retailers promotions through advertising circulars, and nearly one-third will keep track of the e-mails they receive from retailers. Read more. - NRF SmartStat: Nov. 17, 2011
 Nearly two-thirds of retailers say their company has changed its return policy to specifically address return fraud. Source: NRF's 2011 Return Fraud survey - Save $400 on the 2012 NRF Global Supply Chain Summit
Advance registration for the 2012 NRF Global Supply Chain Summit is now open. The Summit, held May 6-8 in Atlanta, provides a unique environment for senior retail supply chain executives and strategic partners to network and collaborate with a focus on regulatory environment, corporate social responsibility and global trade management. Learn more.
| Chain Restaurant News | | | | | |  | | Position Title | Company Name | Location | | Retail Due Diligence Examiner | Spain, Price, Reader & Thompson, PC | Nationwide, United States | | Sr. Corporate Internal Auditor | PetSmart, Inc. | Phoenix, AZ | | Fashion Buyer | Target | Minneapolis, MN | | Assistant General Manager Merchandise - Hackensack, NJ Store | Saks Fifth Avenue | Hackensack, NJ | | Sr. Systems Training and Communications Specialist | Bj's Wholesale Club, Inc. | Westborough, MA | | Enterprise Architect Manager | Cabela's | Sidney, NE | | Director, Store Planning and Project Development | Ross Stores, Inc. | Pleasanton, CA | | Director of Operations | Five Below, Inc. | Philadelphia, PA | | Lead Analyst, Point-of-Sale Configuration | Total Wine & More | Potomac, MD | | Category Manager - Copy & Print | Staples | Framingham, MA | | Manager, Retail Communications/Training | L.L. Bean | Freeport, ME | | Director, International Government Affair | The Clorox Company | Oakland, CA | | VP DMM Boys | Burlington Coat Factory | Burlington, NJ | | Talent Development Director | Saks Fifth Avenue- Santa Barbara | Santa Barbara, CA | | Paralegal III | The Clorox Company | Oakland, CA | | Fifth Avenue Club Director | Saks Fifth Avenue | Bal Harbour, FL | | | Click here to view more job listings. | | |
| SmartQuote | | | |  | Over the course of a season, a miscue will cost you more than a good play."
--Jerry Coleman,
American baseball player  |
| | This SmartBrief was created for cpgbrokers.data@blogger.com
| | | | | | | | | Recent NRF SmartBrief Issues: - Wednesday, November 16, 2011
- Tuesday, November 15, 2011
- Monday, November 14, 2011
- Friday, November 11, 2011
- Thursday, November 10, 2011
| | | Lead Editor: Megan Conniff
Contributing Editor: Faye Rapoport
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | | | | | © 1999-2011 SmartBrief, Inc.® Legal Information |
|
No comments:
Post a Comment
Please comment thoughtfully CPG Brokers, your best resource to optimize your in store self exposure and maximize sku distribution.